Cursos / 1º Ciclo / Undergraduate Degree in MARKETING

Versao Portuguesa


Presentation

The growing importance of marketing in the business world requires the preparation of staff with a solid education in their various areas. This degree has the primary goal to prepare professionals with specialized training to perform professional activities in the areas of Marketing along with an appropriate background in management. The Course in Marketing from the Lusíada University of Porto respects prescribed by the so-called Bologna Process, and the degree will be obtained in 3 years, through theoretical and practical training.

Career Opportunities

Among the main career opportunities include the following: Market Analyst, Commercial Director, Creative Director, Director of Department of Marketing, Director of Events, Director of Direct Marketing, Director of Media, Director of Advertising, Public Relations, Director Sales, Brand Manager and Store; Director of Promotion and Merchandising; Investigator.

Regulation

((Directive nº 13 472/2009, of 1 June, from the Rector, published in the Diário da República, 2nd Series, nº 110, of 8 June 2009))


Acreditação A3ES


Study Plan

1st ANO Work Time
(hours)
Code Course Type Total Contact ECTS
L2007 COMPLEMENTS OF MARKETING 2nd Sem 160 30(TP) + 20(OT) 6
L2010 CONSUMING PSYCHOLOGY 2nd Sem 160 30(TP) + 20(OT) 6
L2006 DATA ANALYSIS 1st Sem 160 30(TP) + 20(OT) 6
L2008 ENGLISH 2nd Sem 160 30(TP) + 20(OT) 6
L2011 ETHICS 2nd Sem 88 30(TP) 3
L2002 GENERAL MATHEMATICS 1st Sem 160 30(TP) + 20(OT) 6
L2009 HISTORY OF PORTUGUESE CULTURE 2nd Sem 88 30(TP) 3
L2003 INTRODUCTION TO ECONOMICS 2nd Sem 160 30(TP) + 20(OT) 6
L2004 INTRODUCTION TO LAW STUDIES 1st Sem 160 30(TP) + 20(OT) 6
L2001 INTRODUCTION TO MANAGEMENT 1st Sem 160 30(TP) + 20(OT) 6
L2005 MARKETING 1st Sem 160 30(TP) + 20(OT) 6
2nd ANO Work Time
(hours)
Code Course Type Total Contact ECTS
L2014 ADVERTISING AND MARKETS 2nd Sem 160 30(TP) + 20(OT) 6
L2018 COMMUNICATION 2nd Sem 160 30(TP) + 20(OT) 6
L2013 ECONOMIC LAW 1st Sem 160 30(TP) + 20(OT) 6
L2020 INDUSTRIAL AND SERVICES MARKETING 2nd Sem 160 30(TP) + 20(OT) 6
L2019 MARKET RESEARCH 2nd Sem 160 30(TP) + 20(OT) 6
L2012 ORGANIZATIONAL BEHAVIOR 1st Sem 160 30(TP) + 20(OT) 6
L2016 SOCIAL PSYCHOLOGY 1st Sem 160 30(TP) + 20(OT) 6
L2021 SOCIOLOGY 1st Sem 160 30(TP) + 20(OT) 6
L2017 STATISTICS 2nd Sem 160 30(TP) + 20(OT) 6
L2015 TEAM AND CONFLICT MANAGEMENT AND NEGOTIATIONS 1st Sem 160 30(TP) + 20(OT) 6
3rd ANO Work Time
(hours)
Code Course Type Total Contact ECTS
L2030 AUDITING AND MARKETING 2nd Sem 160 30(TP) + 20(OT) 6
L2029 BUSINESS AND SALES MANAGEMENT 2nd Sem 160 30(TP) + 20(OT) 6
L2028 BUSINESS STRATEGY 2nd Sem 160 30(TP) + 20(OT) 6
L2024 COMPLEMENTS OF ADVERTISING AND MARKETS 1st Sem 160 30(TP) + 20(OT) 6
L2022 E-COMMERCE 1st Sem 160 30(TP) + 20(OT) 6
L2023 HUMAN RESOURCE MANAGEMENT 1st Sem 160 30(TP) + 20(OT) 6
L2026 MEDIA STRATEGIC PLANNING 1st Sem 160 30(TP) + 20(OT) 6
L2025 NEW PRODUCT START-UPS 1st Sem 160 30(TP) + 20(OT) 6
L2027 PRODUCT AND BRAND MANAGEMENT 2nd Sem 160 30(TP) + 20(OT) 6
L2031 PROJECT 2nd Sem 160 30(TP) + 20(OT) 6