Cursos / 1º Ciclo / Faculty of Architecture and Arts :: Design

DESIGN II - 2016/2017

2º curricular year
Semestralidade: annual
ECTS: 32

Teachers

Leading Teacher: Prof. Doutora Estela Vieira
Assistant Professor: Prof. Doutora Benedita Camacho

Class type and School hours

Teórico-prática : 12 Horas

Teaching Language

Portuguese

Main Aims/Objectives

The course unit on Design II seeks to promote the skills and knowledge that structure the research process, with a special emphasis on Design Project methodologies and applied in the following general areas: 1. Communication Design, 2. Editorial Design, 3. Product Design, 4. Exhibition Design and Strategy..
The CU will foster critical thinking about methodological choices tailored to each particular Design Projects.

Specific Aims/Objectives

-To provide a framework for academic discussion and personal development enabling speculation on new approaches to the problems entailed by design in different areas: 1. Communication Design, 2. Editorial Design, 3. Product Design, 4. Exhibition Design and Strategy.
-To foster and develop critical thinking in understanding historical, theoretical, ethical and professional contexts;
-To develop knowledge and tailored methods permitting the planning, proposal, research and development of original, academically rigorous projects.

Skills to be acquired

-To define, locate and contextualize a research project;
-to formulate the problems and questions it raises;
-to apply research methodologies in formulating ideas;
-to specify the state of the art and case studies;
-to get involved in the critical reflection on their own project;
-to circumscribe the scope of research to an adequate level of detail;
to present Design Projects and a rigorously planned research and methodologies.

Teaching Procedures

Theoretical/Practical Sessions:
-Exposition and demonstration of CU contents supported by audio-visual resources, bibliography and webgraphy;
-Comparative analysis of and reflection on Project applied to Design for classroom discussion, and development of 4 theoretical ex.;•Experimentation and application of CU contents through 4 practical ex.
Tutorials:
-Indiv. orientation and discussion of theor. and practical ex;
-Use of the Moodle platform for making CU contents and resources available.

Programme

Module 1 - COMMUNICATION DESIGN
1. Communication design
- Historical context, social and cultural communication design;
- Formal Observation and technique examples;
- Communication design fundamentals;
- Graphic language elements.
2. Typography
- Evolution and importance of typography;
- Features and terminology;
- Groups and type families ;
- Reading and readability ;
- Emphasis and hierarchy;
- Text as a visual element;
- Illustrated Typography : the letter as a form and image.
3. Color
- Color theory principles;
- Color understanding and selection;
- Color technical Issues.
4. Picture
- Different types of images in communication design;
- Imaging technical issues.
5. Poster
- Message hierarchy and content;
- Visual focus;
- Formats and supports.
6. Critical analysis of examples;
7. Projective methodologies;
8. Project Description document
9. From concept to methodology and the implementation ( project work 1 - international competitive bidding) .

Module 2 - EDITORIAL DESIGN
1. Paging
- Document organization;
- Grids and structures;
- Printers and hierarchies;
- Images, colors and content;
- Page familiarity and harmony;
- Stationery, qualities and weights.
2. Critical analysis of examples;
3. Projective methodologies;
4. Project Description document
5. From concept to methodology and the implementation (project work 2 international competitive bidding).

Module 3 - PRODUCT DESIGN / FURNITURE
1. Furniture / ecological equipment
- Introduction to three-dimensional piece of furniture;
- Materials and techniques with durability;
- Ergonomics and anthropometry;
- Physical and psychological factors;
- Cultural dimension of an object;
- Ecology, life cycle of an object and consumer behavior;
- Recycling, over-consumption and environmental impact;
- Durability and operation;
- Modeling;
- Technical drawings, quotations and 3D modeling;
- Planning, technical and production costs.
2. Critical analysis of examples;
3. Projective methodologies;
4. Project Description document
5. From concept to methodology and the implementation (project work 3).

Module 4 – EXHIBITION DESIGN / PROMOTION
1. Advertising and Marketing
- Promotion Campaign Strategy;
- Brand Positioning and product / service;
- The actors and market rules;
- Adding graphs in planning.
2. Exhibitors
- 3D large scale for a public space: Exhibitor / Stand;
- Materials and techniques to ephemeral environments;
- Lighting in commercial / recreational spaces;
- Ergonomics and anthropometry;
- Physical and psychological factors;
- Cultural dimension of an object;
- Ecology, life cycle of an object and consumer behavior;
- Recycling, over-consumption and environmental impact;
- Durability and operation;
- Modeling;
- Technical drawings, quotations and 3D modeling;
- Planning, technical and production costs.
3. Critical analysis of examples;
4. Projective methodologies;
5. Project Description document
6. From concept to methodology and the implementation (project work 4).

Evaluation Type

Assessment will take into account student attendance, participation and commitment in class discussions (10%), execution and presentation of 4 practical exercises (60%) and development of 4 theoretical exercises (30%)
The practical component will be assessed by exercises, argued consistently and substantiated by appropriate theoretical information.
The theoretical component will be centred on research related to course contents of which ex.

Teaching Resources

Theoretical/Practical sessions: bibliography & webgraphy, computers, overhead projector, board.

Sustainability Objectives

Keywords

1. Communication Design,
2. Editorial Design,
3. Product Design,
4. Exhibition Design and Strategy

Main Bibliography

Complementary Bibliography