Cursos / 1º Ciclo / Faculty of Architecture and Arts :: Design

TEORIA DA COMUNICAÇÃO - 2016/2017

3º curricular year
Semestralidade: 1st semester
ECTS: 3

Teachers

Leading Teacher: Prof. Doutora Maria João Barbosa
Assistant Professor: Prof. Doutora Maria João Barbosa

Class type and School hours

Teórica : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

The way the designers want their products to be interpreted and how they are perceived by consumers are not always relevant. In this sense, it is objective of the course the student understands the complexity of this relationship and the reasons that underlie the success and failure of a product.

Specific Aims/Objectives

Taking as its starting point the distinction between two perspectives on the products: designer and user.

Realize that there is often a mismatch between
these two perspectives that is an important source of data on the affective reactions that people have about the products and their interactions with them.

Understanding the perspective of the designer.

Understanding the user´s perspective.

Understanding the relationship between emotion and design and the role of communication in this regard.

Skills to be acquired

Understand that systematic interventions on the image of the products in the last two decades have experienced a significant evolutionary process;

Understand the impact on the products of the expansion and access to media;

Understand how designers must incorporate in their products a communicational dimension intelligible by most users.

Teaching Procedures

Expository method: using various materials, enabling the transmission of knowledge in a structured and continuous manner. Interrogative method: systematically questioning the students.
Active method: the students must take the problem solving initiative in order to allow better consolidation of acquired knowledge.

Programme

1. Fundamentals of project-environment configuration:
- The needs and aspirations of users;
- The processing by which an idea becomes an object of use;
- Satisfaction of needs.

2. Consumer product:
- Products for individual use;
- Products for a particular group;
- Products for indirect use.

3. Symbolic and functional configuration of the products:
- Socio-economic circumstances;
- Social strata and social status;
- Social status and prestige;
- Products as symbols;
- The designer as a creator of symbols.

4. Aesthetic design:
- Aesthetic communication;
- The aesthetics of the object;
- Aesthetic perception;
- Understand, see and become aware;
- Perception driven by interests;
- Importance of scarcity and abundance of information;
- Intellectual and emotional aspects of perception.

5. Communication theory:
- Speech and semiosis;
- Artificial semiosis and semiotic system;
- The field of intervention, the imaginary applicant;
- Body and method of semiotic significance.

Evaluation Type

The evaluation is performed according to:
- General Regulations of Knowledge and Skills of Lusíada Universities;
- Specific Rules for Evaluation of Design Course .

In this sense, the continuous evaluation of the course will be held through two written tests that reflect the learning of content, applied to the proposed exercises.

Teaching Resources

1. Presentation of theoretical research and projects related to the syllabus;

2. Exhibition of culturally important films related to the course themes.

Sustainability Objectives

Keywords

Perception;
Emotion;
Communication;
Semiotics.

Main Bibliography

Complementary Bibliography