Cursos / 1º Ciclo / Faculty of Architecture and Arts :: Design

Versao Portuguesa

TEORIA DA COMUNICAÇÃO - 2018/2019

3º curricular year
Semestralidade: 1st semester
ECTS: 3

Teachers

Leading Teacher: Prof. Doutora Paula Soares
Assistant Professor: Prof. Doutora Paula Soares

Class type and School hours

Teórica : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

The way the designers want their products to be interpreted and how they truly are understood by consumers are not always correspondent. In this sense, the objective of the course is that the student understands that the intentions of the designers should be some way contained in the products and that these meanings are not passively interpreted by consumers.

Specific Aims/Objectives

- To comprehend the distinction between two perspectives on the products: designer and user.
- To realize that there is often a mismatch between these two perspectives that is an important source of data on the affective reactions that people have about the products and their interactions with them.
- To understand the perspective of the designern and user´s perspective.
- To comprehend the relationship between emotion /design and the role of communication in this regard.

Skills to be acquired

The students should be able to:
- Understand the evolutionary process of systematic product image interventions;
- Recognize the semiotic dimension in the communicative power of products;
- Understand the importance of the intelligible communicational dimension of the products by the target.

Teaching Procedures

Lectures on the programme contents, accompanied by current examples and promoting debate in class.
Reading and critical debate of texts related to the topics addressed.

Programme

1. Basic Principles of Communication Theory
- Communication and its evolution;
- Communication as a phenomenon;
- Communication as a process.

2. Communication and semiotics
- Semiology and semiotics;
- Applied semiotics;
- The products communication on the market;

3. The idea, the object and the user
- The object and satisfaction of user needs;
- The object functions and its communicative power;
- Aesthetics and aesthetic perception of the object.

4. The process of communication in the relation designer / product / user.

Evaluation Type

Assessment in Theory of Communication is conducted according the General Assessment Regulations of the Lusíada University. Additionally, the following apply as criteria for continuous assessment: a) Class attendance, informative class participation; b) Two individual and/or group exercises proposed in class and debate; c) Two written exercises to assess knowledge acquired; c) Final semester exam.

Teaching Resources

Lectures (audio-visual resources);
Study trips (if they are appropriate to the topics addressed);
Text analysis;
Image research;
Individual and/or group assignments on the topics lectured.

Sustainability Objectives

Keywords

Perception. Emotion. Communication. Semiotics.

Main Bibliography

Author LOBACH, Bernad
Title Design Industrial, bases para a configuração dos p
Edition 1ª ed
Place São Paulo, Brasil
Editor Edgard Blucher
Year 2004
Author NORMAN, Donald A.
Title The design of everyday things
Edition Revised and exp
Place New York
Editor Basic Books
Year 2013
Author NORMAN, Donald A.
Title Emotional Design. Why we love (or hate) everyday t
Edition 1ª ed.
Place New York
Editor Basic Books
Year 2004

Complementary Bibliography

Author PIGNATARI, Décio
Title Semiótica da Arte e da Arquitectura
Edition 4ª ed.
Place Brasil
Editor Cotia: Ateliê Editorial
Year 2009
Author BROCKMANN, Josef Muller
Title Historia de la comunicación visual