Cursos / 1º Ciclo / Faculty of Architecture and Arts :: Design
TEORIA DA COMUNICAÇÃO - 2018/2019
3º curricular year
Semestralidade: 1st semester
ECTS: 3
Teachers
Leading Teacher: Prof. Doutora Paula Soares
Assistant Professor: Prof. Doutora Paula Soares
Class type and School hours
Teórica : 2 Horas
Teaching Language
Portuguese
Main Aims/Objectives
The way the designers want their products to be interpreted and how they truly are understood by consumers are not always correspondent. In this sense, the objective of the course is that the student understands that the intentions of the designers should be some way contained in the products and that these meanings are not passively interpreted by consumers.
Specific Aims/Objectives
- To comprehend the distinction between two perspectives on the products: designer and user.
- To realize that there is often a mismatch between these two perspectives that is an important source of data on the affective reactions that people have about the products and their interactions with them.
- To understand the perspective of the designern and user´s perspective.
- To comprehend the relationship between emotion /design and the role of communication in this regard.
Skills to be acquired
The students should be able to:
- Understand the evolutionary process of systematic product image interventions;
- Recognize the semiotic dimension in the communicative power of products;
- Understand the importance of the intelligible communicational dimension of the products by the target.
Teaching Procedures
Lectures on the programme contents, accompanied by current examples and promoting debate in class.
Reading and critical debate of texts related to the topics addressed.
Programme
1. Basic Principles of Communication Theory
- Communication and its evolution;
- Communication as a phenomenon;
- Communication as a process.
2. Communication and semiotics
- Semiology and semiotics;
- Applied semiotics;
- The products communication on the market;
3. The idea, the object and the user
- The object and satisfaction of user needs;
- The object functions and its communicative power;
- Aesthetics and aesthetic perception of the object.
4. The process of communication in the relation designer / product / user.
Evaluation Type
Assessment in Theory of Communication is conducted according the General Assessment Regulations of the Lusíada University. Additionally, the following apply as criteria for continuous assessment: a) Class attendance, informative class participation; b) Two individual and/or group exercises proposed in class and debate; c) Two written exercises to assess knowledge acquired; c) Final semester exam.
Teaching Resources
Lectures (audio-visual resources);
Study trips (if they are appropriate to the topics addressed);
Text analysis;
Image research;
Individual and/or group assignments on the topics lectured.
Sustainability Objectives
Keywords
Perception. Emotion. Communication. Semiotics.
Main Bibliography
Author | LOBACH, Bernad |
---|---|
Title | Design Industrial, bases para a configuração dos p |
Edition | 1ª ed |
Place | São Paulo, Brasil |
Editor | Edgard Blucher |
Year | 2004 |
Author | NORMAN, Donald A. |
Title | The design of everyday things |
Edition | Revised and exp |
Place | New York |
Editor | Basic Books |
Year | 2013 |
Author | NORMAN, Donald A. |
Title | Emotional Design. Why we love (or hate) everyday t |
Edition | 1ª ed. |
Place | New York |
Editor | Basic Books |
Year | 2004 |
Complementary Bibliography
Author | PIGNATARI, Décio |
---|---|
Title | Semiótica da Arte e da Arquitectura |
Edition | 4ª ed. |
Place | Brasil |
Editor | Cotia: Ateliê Editorial |
Year | 2009 |
Author | BROCKMANN, Josef Muller |
Title | Historia de la comunicación visual |