Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

Versao Portuguesa

INTRODUÇÃO À GESTÃO - 2017/2018

1º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Fernando Almeida
Assistant Professor: Drª Inês Xavier

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

1. Acquire an overview of organizations and management;
2. Understanding the different stages of a management process ;
3. Understand management key concepts and theories;
4. Knowing the functional areas of business;
5. Acquire critical analysis capacity.

Specific Aims/Objectives

1. Understanding the organization and management;
2. Understanding the different organizational theories;
3. Understanding management in the global environment;
4. Knowing concepts and functions of management: planning, organizing, leading and controlling;
5. Knowing performance indicators and monitoring;
6. Knowing the main terminology management;
7. Knowing the current trends in management.

Skills to be acquired

1. Acquire basic management skills: planning, organizing, leading and controlling a process;
2. Identify and understand organizational models used in business;
3. Use of technology in decision-making in management;
4. Make a critical analysis of a case study or a scientific paper;
5. Acquire skills of management control;
6. Knowing and calculating key indicators of financial performance, economic and management.

Teaching Procedures

1. Theoretical and practice classes using the expository method with appropriate audiovisual resources;
2. Case studies discussion and analysis;
3. Tutorial classes to answer questions and case studies;
4. PC / tablet ´s in some tutorial classes for analytical resolution of management problems.
5. During the semester there will be a visit to a company.

Programme

CHAPTER I - THE EVOLUTION OF MANAGEMENT

1. From classic administration to current management;
1.1. Why study business management;
1.2. The evolution of management thought;
2. Organizational theories;
2.1. Scientific Management;
2.2. Administrative Management;
2.3. Human Relations;
2.4. Systems;
2.5. Contingency;
2.6. Agency Theory.

CHAPTER II - MODERN MANAGEMENT

1. Efficiency and effectiveness by Peter Drucker;
2. Centralization vs. Decentralization;
3. Management by Objectives.

CHAPTER III - MANAGEMENT AND ENVIRONMENT

1. The business environment;
2. Levels of Management and Decision;
3. Decision models.

FUNCTION CHAPTER IV - PLANNING

1. Operational Planning;
2. Elements of Operational Planning;
3. Budgeting Techniques;
4. Strategic Planning;
5. Organizational Mission;
6. Organizational Strategies;
7. Skills and roles of managers;
8. Management in the global economy;
9. Globalization and Internationalization of companies.

CHAPTER V - THE ROLE OF ORGANIZATION

1. Organizational design;
2. Labor division;
3. Departmentalization types;
4. Organizational Structures.

CHAPTER VI - THE FUNCTION CONTROL

1. Implementing management control systems;
2. Budgeting and Budgetary Control;
3. Strategic and Operational Control;
4. The Dashboard;
5. The Balanced Scorecard.

Evaluation Type

Continuous evaluation for students with frequency to the lessons (70%) by performing two tests.
Evaluation by final global test at the end of the semester with the following weighting:
Continuous Evaluation - 60%
Final global test - 40%.

Teaching Resources

Powerpoint slides and text provided in the e-learning platform;
Recommended reading;
Personal Computers / Tablet ´s and Projector.

Sustainability Objectives

Keywords

Management;
Organizations;
Control;
Administration;
Performance.

Main Bibliography

Author Sebastião Teixeira
Title Gestão das Organizações
Edition 3ª Edição
Place Lisboa
Editor McGraw-Hill
Year 2010
Author Manuel Maçães
Title Manual de Gestão Moderna
Edition 1ª Ed.
Place Lisboa
Editor Actual Editora
Year 2015
Author SCHERMERHORN JR., John R.
Title Introduction to Management
Edition 11ª Edição
Editor John Wiley & Sons (Asia) Pte, Ltd.
Year 2011

Complementary Bibliography

Author ROBBINS, Stephen P
Title Administração: Mudança e Perspectivas
Author BARBOSA, Pedro & O´REILLY, Ana Silva
Title Harvard Trends, Tendências de Gestão
Edition 1ª ed.
Place Porto
Editor Vida Económica - Editorial, SA
Year 2011