Cursos / 1º Ciclo / / Faculty of Economy and Business Management :: Marketing
ANÁLISE DE DADOS - 2016/2017
1º curricular year
Semestralidade: 1st semester
ECTS: 6
Teachers
Leading Teacher: Prof. Doutora Paula Rodrigues
Assistant Professor: Prof. Doutora Paula Rodrigues
Class type and School hours
Teórico-prática : 2 Horas
Orientação Tutorial : 1 Horas
Teaching Language
Portuguese
Main Aims/Objectives
The Data Analysis, to be framed in the curriculum of Bachelor of Marketing, aims to give students an overview of the use of quantitative methods applied.
Specific Aims/Objectives
It is intended to provide students the knowledge and enough instruments which relate to the use of logic and statistical methods in the quantitative study of the environment, based on the collection, interpretation and quantification of data.
Skills to be acquired
Understand the techniques that allow the collection of data in Marketing. Understand the methods of quantification of data. Understand the differences between the various techniques for data analysis. Understand the use of results obtained.
Teaching Procedures
Theoretical and practical exercises solved on the same concepts are developed. Students will have a set of exercises to practice the skills acquisition
Programme
1 Introduction to Data Analysis 1.1. 1.2 Population and Sample. Classification of Data 2 Introduction to SPSS Statistics Software 3 Construction of a database after the construction of a database of 4.1 Procedures 4. 4.2 Cleaning of variables. Calculation and transformation of variables 4.3. Analysis of missing values 5 Descriptive analysis of data - Basic concepts of descriptive statistics 5.1. Location measures 5.2. Measures of variability 5.3. Graphical representations 6 Inferential Data Analysis 6.1. 6.2 parametric hypotheses testing. Nonparametric tests of hypotheses 7 models Contingency Association and Correlation 7.1. 7.2 Relation between dichotomous variables. Odds Ratio 7.3. Qualitative relationship between other variables 7.4. 8 Correlation Linear Regression Models 8.1. Estimation of Linear Regression Models 8.2. Estimation of Linear Regression Models 8.3. Variance of the error and Table of Analysis of Variance (ANOVA) 8.4. Coefficient of Determination Test and Global Significance of Model
Evaluation Type
Students will be assessed according to the assessment regime of Lusiada Universities.
Teaching Resources
The lectures will be given using electronic means and SPSS software. Will be provided a set of more practical exercises for students to acquire skills. All material support classes will be placed on the e-learning system at the University.
Sustainability Objectives
Keywords
Data,
sample
statistics,
analysis
Main Bibliography
Author | Ricardo Ramos Pinto |
---|---|
Title | Introdução à Análise de Dados |
Edition | 2ª |
Place | Lisboa |
Editor | Edições Sílabo |
Year | 2012 |
Author | Pereira, A. e Patrício, T. |
Title | Pereira, A. e Patrício, T. |
Edition | 8ª |
Place | Lisboa |
Editor | Edições Sílabo |
Year | 2013 |
Author | W. Paul Vogt Elaine R. Vogt |
Title | Selecting the Right Analyses for Your Data: Quant |
Edition | 1ª |
Place | UK |
Editor | Guilford Press |
Year | 2014 |
Complementary Bibliography
Author | Swift, Louise and Sally Piff |
---|---|
Title | Quantitative Methods: for Business, Management an |
Edition | 3ª |
Place | UK |
Editor | Palgrave Macmillan |
Year | 2010 |