Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

INGLÊS - 2016/2017

1º curricular year
Semestralidade: 2nd semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Jorge Lopes

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Study the english language within the academic and professional context represented by two main areas: Marketing and Future Careers.

Specific Aims/Objectives

1. Develop the knowledge of the Marketing area vocabulary;
2. Work on the writing of texts using the apropriate tools of the english language;
3. Improve the reading and comprehension levels;
4. Develop the oral skills through reading and discussion activities;
5. Provide the necessary tools to write original Cover Letters and Creative CV.

Skills to be acquired

1. Identify the specific vocabulary expressions of the Marketing area;
2. Write texts on the themes and matters studied in the classes;
3. Understand texts in english about the topics referred in the classes;
4. Reading correctly and fluently the subjects that integrate the course´s areas;
5. Write an innovative Cover Letter and a creative and original CV;

Teaching Procedures

Theoretical / Practical sessions::
- Teacher presentations
- Reading, comprehension and writing
- Discussion, debate and comments on the syllabus issues

Tutorial sessions:
- Grammar exercises
- Vocabulary tests
- Practical activities (real examples)

Programme

1. Marketing
1.1 Brands
1.2 Creating a new brand
1.3 Brand Management - vocabulary
1.4 Advertising
2. Student Life - Future Careers
2.1 My future career
2.2 Presentation Letters
2.3 CV

Evaluation Type

- Test 1 - 30%
- Test 2 - 30%
- Cover Letter + CV - 25%
- Participation / Contribution in the classes- 15%

Teaching Resources

- Texts (books´ excerpts and papers)
- Power Point
- Board

Sustainability Objectives

Keywords

Vocabulary, Grammar, Marketing, Brands, Advertising, Careers

Main Bibliography

Complementary Bibliography