Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing
INGLÊS - 2018/2019
1º curricular year
Semestralidade: 2nd semester
ECTS: 6
Teachers
Leading Teacher: Mestre Ana Araújo
Assistant Professor: Mestre Ana Araújo
Class type and School hours
Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas
Teaching Language
Portuguese
Main Aims/Objectives
- To develop the ability of listening, reading and comprehension of English texts on marketing.
- To boost oral expression.
Specific Aims/Objectives
- To understand a written and audio text in technical English;
- To consolidate the writing of technical English texts;
- To widen the vocabulary in marketing;
- To be able to pitch a project in English.
Skills to be acquired
The four language skills to be acquired are:
- reading (proper accent,rhythm and fluidity);
- writing (orthographic, grammatical and syntactic accuracy, expanded vocabulary, coherence and cohesion);
- listening (ability to interpret multiple oral discourses, for example an audio file or a video);
- speaking (fluency, ability to have a conversation).
Teaching Procedures
The teaching of this curricular unit privileges the interactive method and encourages relevant inputs from the students, through research topics, oral presentations and group work. The classes will follow a theoretical and practical pattern and will mostly deal with reading and discussing concepts, topics and texts within the contents that are being explored.
Programme
1. Marketing
- Brands
- Creating a new brand
- Brand management
- Advertising
2. Student Life - Future careers
- Debating personal perspectives about future careers;
- Presentation Letters
- How to optimize a CV
Evaluation Type
The continuous assessment methodology is for students who attend all classes. It privileges the following elements:
- commitment, dedication, assiduity, punctuality, relevant participation, research skills and ability to organize information; individual and group exercises; “role-play” exercises (10%)
- two evaluation tests (30%+30%)
- oral presentation (30%)
Teaching Resources
The following teaching resources will be used:
- pedagogical (board);
- technological (data-show, computer, internet).
Sustainability Objectives
Keywords
English. Marketing. Future careers.
Main Bibliography
Author | KAY, Sue ; JONES, Vaughan |
---|---|
Title | New Inside Out - Upper Intermediate |
Edition | 2ª ed. |
Place | London |
Editor | Macmillan |
Year | 2009 |
Author | McCARTHY, Michael; O´DELL, Felicity |
Title | English Vocabulary in Use - Upper intermediate |
Edition | 3ª ed. |
Place | Italy |
Editor | Cambridge University Press |
Year | 2012 |
Author | DAY, Jeremy; ROBINSON, Nick |
Title | Cambridge English for Marketing |
Edition | 1ª ed. |
Place | United Kingdom |
Editor | Cambridge University Press |
Year | 2010 |
Complementary Bibliography
Author | |
---|---|
Title | Longman Dictionary of Contemporary English |
Author | FITIKIDES, T.J. |
Title | Common Mistakes in English |
Edition | 6ª ed. |
Place | England |
Editor | Pearson Education Limited |
Year | 2000 |