Cursos / 1º Ciclo / / Faculty of Economy and Business Management :: Marketing
PSICOLOGIA DO CONSUMO - 2018/2019
1º curricular year
Semestralidade: 2nd semester
ECTS: 6
Teachers
Leading Teacher: Prof. Doutora Isabel Torres
Assistant Professor: Prof. Doutora Isabel Torres
Class type and School hours
Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas
Teaching Language
Portuguese
Main Aims/Objectives
The Psychology of Consumption aims to provide students an overview of the main factors influencing consumer behavior and thus develop appropriate business strategies.
Specific Aims/Objectives
It is intended to provide students with sufficient knowledge and tools which relate to the analysis of consumer behavior.
Skills to be acquired
Describe and characterize the factors and processes explaining consumer behavior , in particular those resulting from consumer behavior theories , motivation and perception.
Teaching Procedures
Theoretical concepts and resolved exemplary case studies of acquired concepts will be developed. Students will develop a set of case studies for the acquisition of skills
Programme
Unit 1. Introduction to Consumer Behavior Study .
1. History of Consumer Behavior .
2. General Concepts Consumer Behavior .
3. Consumer Behavior and Marketing.
Unit 2. Consumer Behavior Theories .
1. Rational .
2. Motivational .
3. Behavioural .
4. Social .
5. Existential .
Unit 3. Motivation and Consumer Behavior .
1. Internal and external variables Consumer .
2. Grace . Need. Motivation,
3. Theories of Motivation .
Unit 4. Perception and Consumer Behavior .
1.Concept of perception .
2. Process perceptive .
3. Features of perception .
4. Perception, sensation and stimulation.
5. Theories of Visual Perception.
6. Perception and Marketing.
Evaluation Type
The evaluation will held two written points and a brand research work.
Teaching Resources
The student´s active participation in the process of teaching and learning will be enhanced ,
for that privilege the independent business ( individual and collective ) of different approaches
and critical evaluation of the content
Sustainability Objectives
Keywords
Consumer behavior, needs, motivation, perception, attitudes.
Main Bibliography
Author | Rodrigues, Paula Cristina Lopes |
---|---|
Title | Comportamento do consumo : será possível entender |
Edition | 1ª Ed. |
Place | Lisboa |
Editor | Editora Universidade Lusíada |
Year | 2013 |
Author | Jim Blythe |
Title | Consumer Behaviour |
Edition | 2ª Ed |
Editor | SAGE Publications Ltd |
Year | 2013 |
Author | Fernando Rodrigues, Liliana Vitorino, Jacinta More |
Title | Comportamento do Consumidor |
Edition | 1ª Ed. |
Place | Lisboa |
Editor | Psicosoma |
Year | 2013 |
Complementary Bibliography
Author | Michael R. Solomon |
---|---|
Title | O Comportamento do Consumidor |
Edition | 9ªEd. |
Place | Brasil |
Editor | Bookman |
Year | 2011 |
Author | Robert East; Malcolm Wright |
Title | Consumer Behaviour: Applications in Marketing |
Edition | 2ªEd. |
Place | UK |
Editor | SAGE Publications |
Year | 2013 |