Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

Versao Portuguesa

ÉTICA - 2016/2017

1º curricular year
Semestralidade: 2nd semester
ECTS: 3

Teachers

Leading Teacher: Prof. Doutora Cristina Cunha
Assistant Professor: Prof. Doutora Cristina Cunha

Class type and School hours

Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives


Acquire knowledge about the origin and meaning of the broader ethical, its relevance and actualidade.Compreender the different theoretical approaches developed in different cultural contexts. Mastering and reflect critically on the conceptual triad: ethics, morals and ethics. Mobilize for settings adjusted to students´ training path.

Specific Aims/Objectives



Assimilating the importance of ethics takes on organizational dynamics. Understand and appreciate the binomial ethics and harmonization as ends in the institutions / organizations. Curriculum of applied ethics in various areas of study.

Skills to be acquired

Assimilate the concept of ethics. Promoting research
Raising awareness and building an ethical culture in organizational contexts.
Promote the formation of attitudes which raise awareness:
1-The presence of the ethical dimension in practice;
2-The flexibility and adaptability to constant change in post-modernity.
3-Ability to reflect critically and constructively in organizational contexts and learn copy writing.

Teaching Procedures



Lecture method as a strategy to clarify the contents. Active methods as a strategy for motivating research and critical reflection, analysis and discussion of texts / case studies / selection / theme issue for debate.

Programme

1-Theoretical framework: origins, ground, pertinence and relevance nowadays.
1.1 - Ethics and Morality
1.2-Ethics and Law
1.3 - Ethics, Conscience and Responsibility.
2 - The challenges in the Ethics Institution / Company /
Dimension 2.1-contextual, organizational and socio-políticas.Fundamentação.
2.2 Integration of ethics in the institution / company: ethics and culture of the company / organization. The subsystems of culture Company / organization.
2.3 - The ethical decision-making: constraints and reinforcing factors.
3 - business / organization, coordination of markets and ethical dimension.
3.1 - Ethics and restoring confidence in the Company / Organization.
3.2 - The direction ethically compromised.
3.3 - The Organization Company as an ethical space and comprehensive project. The sense of collaborative working, creativity, fairness and innovation.
4 contemporary ethical approaches: Descriptive, prescriptive and conceptual.
3.1-The role of professional codes, their advantages and limitations.
4 - The social responsibility of company / organization. Ethics and Marketing.
4.1-Consumer Protection.
The 4.2-fair trade. Legal framework: EU and national reference
4.1-The ethical dimension implicit in the "stakeholders" and collectively involved in business and corporate social responsibility / ethics organização.Dimensão leaders.
5 - The sense of building codes of social responsibility: the European referent, the referent of Human Rights.
6 - Companies and the environment. Theoretical and normative framework, regarding national and EU
7 - Background of ethics in international affairs.
7.1 - Ethics and Morality in International Relations, Political Realism: Morgenthau and Aron.
7.2 The discourse of post-modernity. Measures U.E.
8 .- Programs, Conferences, Recommendations - the sense of the ethical content of the speech.
The 8.2-NGOs and other organizations as an expression of applied ethics.
The 8.3-universal cultural values ​​and global ethics.
9 - Ethics and networkimg

Evaluation Type

Lecture method as a strategy to clarify the contents. Active methods as a strategy for motivating research and critical reflection, analysis and discussion of texts / case studies / selection / theme issue for debate

Teaching Resources


Table / documents / E-learning / supporting documentation prepared by the teacher.

Sustainability Objectives

Keywords

Global Ethics / Ethical Categories / International Organizations / Politics /

Main Bibliography

Author REGO, A.; CUNHA, M.; GONÇALVES, N.; CARDOSO, C.
Title Gestão ètica e socialmente responsável.
Edition
Place Lisboa
Year 2006
Author Blackburn, S.
Title Being Good: A Short Introduction to Ethics,
Place Oxford
Editor Oxford U.P.
Year 2001