Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

ÉTICA - 2018/2019

1º curricular year
Semestralidade: 2nd semester
ECTS: 3

Teachers

Leading Teacher: Prof. Doutora Rosa Moreira

Class type and School hours

Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

1.Conscientize for the dimensions and repercussions of human action;
2.The value of ethical dimension of human existence;
3. Understand the importance of ethical behavior in the field of human action in general and Marketing in particular;
4. To develop a critical and reflexive sense about social transformations and the role of ethics in society;

Specific Aims/Objectives

1. Understand the nature, rationale and dimension of ethical issues / issues

2. Articulate the theoretical contents in order to apply them in the resolution of practical problems and the specific ethical dilemmas

Skills to be acquired

1. To be able to base a code of ethics on nuclear ethical values;
2. Develop critical sense;
3. Understand the nature and dimension of ethical issues / issues.
4. Being able to give ethical responses in the practice of Marketing
5. Articulate the knowledge.

Teaching Procedures

Open expository method.
The topics and / or subjects are presented to students in a structured and logical manner.

Programme

1. Analysis of the concepts and general approach to Ethics
1.1. Analysis of concepts:
1.1.1. Ethic and moral;
1.1.2. Ethics and Law;
1.1.3. Consciousness and Ethics;
1.1.4. Relativism and Ethics.

1.2. General Approach to Ethics:
1.2.1. Descriptive Perspective;
1.2.2. Conceptual and Normative;
1.2.3. Prescriptive.

2. Theories on Ethics:
2.1. Normative Theories
2.2. Utilitarian Theories
2.3. Prescriptive Theories:
2.3.1. Common Morality;
2.3.2. Rights;
2.3.3. Ethics of Virtues;
2.3.4. Ethics of Caring;
2.3.5. Theory of Justice:
2.3.5.1. Distributive
2.3.5.2. Procedural
2.3.5.3.1nteraction

3. Codes of Ethics / Ethics
3.1. The Code of Ethics
3.2. The Role / Importance of Professional Codes

4. Guidelines for the elaboration of a Code of Ethics

Evaluation Type

1. Presence
2. Oral participation
3. Perform two written tests.

Teaching Resources

Reading (previous) / discussion of articles; ethical dilemmas; documentaries.

Sustainability Objectives

Keywords

Person; Value; Ethic; Deontology;
Work; Common good

Main Bibliography

Complementary Bibliography