Cursos / 1º Ciclo / / Faculty of Economy and Business Management :: Marketing
COMÉRCIO ELECTRÓNICO - 2016/2017
3º curricular year
Semestralidade: 1st semester
ECTS: 6
Teachers
Leading Teacher: Prof. Doutor Paulo Ramos
Assistant Professor: Prof. Doutor Paulo Cardoso
Class type and School hours
Teórico-prática : 2 Horas
Orientação Tutorial : 1 Horas
Teaching Language
Portuguese
Main Aims/Objectives
To define and characterize e-commerce since its inception to the present day, describing their main models and tools and the sector latest trends, in in order to maximize its use in the life of a marketing manager.
Specific Aims/Objectives
To identify the electronic commerce main concepts, strategies and models typologies and techniques in order to apply them to real live cases.
To develop a critical analysis attitude of the various types of e-commerce in order to implement them.
Skills to be acquired
Understand the key concepts and E-commerce language
Distinguish different types of e-commerce models
Define and analyze the different types of online consumers
Implement and manage a digital web marketing application
To identify current and future trends in e-commerce
Teaching Procedures
Lectures of the syllabus through powerpoint, video viewing, websites and analyzing real life cases.
Monitoring and mentoring students in the case analysis.
Management of an web marketing tool.
Programme
1. E-commerce defined
2. E-commerce Business Models and Concepts
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. E -commerce security and payment systems
5. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
6. E-commerce & Online Marketing
7. Social, Mobile, and Local Marketing
8. Online Retailing and Services
9. Social Networks, Auctions, and Portals management
10. B2B E-commerce: supply chain management and collaborative commerce
Evaluation Type
Case study discussions
Management of a web platform
2 mini tests
1 Final test
Teaching Resources
Powerpoint/datashow
Moodle
Web
Sustainability Objectives
Keywords
E-commerce
Marketing Digital
Webmarketing
Main Bibliography
Author | LAUDON, Kenneth ; TRAVER, Carol |
---|---|
Title | E-Commerce: Business, Technology, Society |
Editor | Prentice Hall |
Year | 2016 |
Author | Marques, V. |
Title | MKT Digital 360 |
Place | Lisboa |
Editor | Actual |
Year | 2016 |
Author | Carrera, F |
Title | Marketing Digital |
Edition | 3º |
Place | Lisboa |
Editor | Sílabo |
Year | 2014 |
Complementary Bibliography
Author | Remondes, J. (ed). |
---|---|
Title | Marketing Digital & E-Commerce |
Author | Afonso, C. ; Borges, L. |
Title | Social Target |