Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

Versao Portuguesa

COMÉRCIO ELECTRÓNICO - 2018/2019

3º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Paulo Ramos
Assistant Professor: Prof. Doutor Paulo Ramos

Class type and School hours

Teórico-prática : 2 Horas
Orientação Tutorial : 1 Horas

Teaching Language

Portuguese

Main Aims/Objectives

To define and characterize e-commerce since its inception to the present day, describing their main models and tools and the sector latest trends, in in order to maximize its use in the life of a marketing manager.

Specific Aims/Objectives

To identify the electronic commerce main concepts, strategies and models typologies and techniques in order to apply them to real live cases.
To develop a critical analysis attitude of the various types of e-commerce in order to implement them.

Skills to be acquired

Understand the key concepts and E-commerce language
Distinguish different types of e-commerce models
Define and analyze the different types of online consumers
Implement and manage a digital web marketing application
To identify current and future trends in e-commerce

Teaching Procedures

Lectures of the syllabus through powerpoint, video viewing, websites and analyzing real life cases.
Monitoring and mentoring students in the case analysis.
Management of an web marketing tool.

Programme

1. E-commerce defined
2. E-commerce Business Models and Concepts
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. E -commerce security and payment systems
5. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
6. E-commerce & Online Marketing
7. Social, Mobile, and Local Marketing
8. Online Retailing and Services
9. Social Networks, Auctions, and Portals management
10. B2B E-commerce: supply chain management and collaborative commerce

Evaluation Type

Case study discussions
Management of a web platform
2 mini tests
1 Final test

Teaching Resources

Powerpoint/datashow
Moodle
Web

Sustainability Objectives

Keywords

E-commerce
Marketing Digital
Webmarketing

Main Bibliography

Author LAUDON, Kenneth ; TRAVER, Carol
Title E-Commerce: Business, Technology, Society
Editor Prentice Hall
Year 2016
Author Marques, V.
Title MKT Digital 360
Place Lisboa
Editor Actual
Year 2016
Author Carrera, F
Title Marketing Digital
Edition
Place Lisboa
Editor Sílabo
Year 2014

Complementary Bibliography

Author Remondes, J. (ed).
Title Marketing Digital & E-Commerce
Author Afonso, C. ; Borges, L.
Title Social Target