Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

Versao Portuguesa

LANÇAMENTO DE NOVOS PRODUTOS - 2017/2018

3º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutora Isabel Cantista
Assistant Professor: Prof. Doutora Isabel Cantista

Class type and School hours

Teórico-prática : 2 Horas
Orientação Tutorial : 1 Horas

Teaching Language

Portuguese

Main Aims/Objectives

The aim of this unit course is to give a deep understanding of innovation management processes.

Specific Aims/Objectives

At the end of the course unit the Learner is expected to be able to understand the processes of innovation management integrating data on new technologies, new markets/segments and organisation.
The learner is expected to understand critical factors for the success of the development of new products and services.

Skills to be acquired

Students should acquire the following skills: knowledge about processes of innovation management and competencies of analysis and decision making.

Teaching Procedures

The classes of this course unit will comprehend the explanation of theoretical concepts and the analysis and discussion of case studies.

Programme

I - Innovation and the socio-economic development.
The problems and solutions for innovation in the European Union.

II - Market and technology: strategic variables of innovation.
The new consumers and the new technologies.

III - The options for innovation strategy.

IV - NPD - phases and critical factors for success.

V - NSD - New services development. Phases and critical factors for sucess.

VI - NIPD - New Industrial Process Development: Phases and critical factors for sucess.

Evaluation Type

The assessment is based on two written tests and the participation in class, namely contribution to case studies analysis.

Teaching Resources

Books, Multimedia material of case studies, Powerpoint presentations, Internet, University library.

Sustainability Objectives

Keywords

innovation management
new products
new services

Main Bibliography

Author TIDD, Joe, John Bessant e Keith Pavitt
Title Gestão da Inovação - Integração das mudanças tecn
Edition 3ª
Place Lisboa
Editor Monitor
Year 2010
Author STRASS, Judy e Raymond Frost
Title E-Marketing
Edition 7ª
Place Esseex, UK
Editor Pearson Education Limited
Year 2014
Author TROTT, Paul
Title Innovation Management and New Product Development
Edition 6ª
Editor Financial Times/Prentice Hall
Year 2017

Complementary Bibliography

Author TIDD, Joe e John Bessant
Title Strategic Innovation
Edition 1ª
Place UK
Editor John Wiley and Sons
Year 2014
Author OSTERWALDER, Alexander e Yves Pigueur
Title Value proposition Design: How to Create Products
Edition 1ª
Place UK
Editor John Wiley and Sons
Year 2014