Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing
LANÇAMENTO DE NOVOS PRODUTOS - 2018/2019
3º curricular year
Semestralidade: 1st semester
ECTS: 6
Teachers
Leading Teacher: Prof. Doutora Isabel Cantista
Assistant Professor: Prof. Doutora Isabel Cantista
Class type and School hours
Teórico-prática : 2 Horas
Orientação Tutorial : 1 Horas
Teaching Language
Portuguese
Main Aims/Objectives
The aim of this unit course is to give a deep understanding of innovation management processes.
Specific Aims/Objectives
At the end of the course unit the Learner is expected to be able to understand the processes of innovation management integrating data on new technologies, new markets/segments and organisation.
The learner is expected to understand critical factors for the success of the development of new products and services.
Skills to be acquired
Students should acquire the following skills: knowledge about processes of innovation management and competencies of analysis and decision making.
Teaching Procedures
The classes of this course unit will comprehend the explanation of theoretical concepts and the analysis and discussion of case studies.
Programme
I - Innovation and the socio-economic development.
The problems and solutions for innovation in the European Union.
II - Market and technology: strategic variables of innovation.
The new consumers and the new technologies.
III - The options for innovation strategy.
IV - NPD - phases and critical factors for success.
V - NSD - New services development. Phases and critical factors for sucess.
VI - NIPD - New Industrial Process Development: Phases and critical factors for sucess.
Evaluation Type
The assessment is based on two written tests and the participation in class, namely contribution to case studies analysis.
Teaching Resources
Books, Multimedia material of case studies, Powerpoint presentations, Internet, University library.
Sustainability Objectives
Keywords
innovation management
new products
new services
Main Bibliography
Author | TIDD, Joe, John Bessant e Keith Pavitt |
---|---|
Title | Gestão da Inovação - Integração das mudanças tecn |
Edition | 3ª |
Place | Lisboa |
Editor | Monitor |
Year | 2010 |
Author | STRASS, Judy e Raymond Frost |
Title | E-Marketing |
Edition | 7ª |
Place | Esseex, UK |
Editor | Pearson Education Limited |
Year | 2014 |
Author | TROTT, Paul |
Title | Innovation Management and New Product Development |
Edition | 6ª |
Editor | Financial Times/Prentice Hall |
Year | 2017 |
Complementary Bibliography
Author | TIDD, Joe e John Bessant |
---|---|
Title | Strategic Innovation |
Edition | 1ª |
Place | UK |
Editor | John Wiley and Sons |
Year | 2014 |
Author | OSTERWALDER, Alexander e Yves Pigueur |
Title | Value proposition Design: How to Create Products |
Edition | 1ª |
Place | UK |
Editor | John Wiley and Sons |
Year | 2014 |