Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing
PLANIFICAÇÃO ESTRATÉGICA DOS MEDIA - 2017/2018
3º curricular year
Semestralidade: 1st semester
ECTS: 6
Teachers
Leading Teacher: Rita Manso Araújo
Class type and School hours
Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas
Teaching Language
Portuguese
Main Aims/Objectives
Specific Aims/Objectives
Skills to be acquired
Teaching Procedures
Programme
Evaluation Type
Teaching Resources
Sustainability Objectives
Keywords
Main Bibliography
Author | RIBEIRO, Vasco |
---|---|
Title | Fontes sofisticadas de informação |
Place | Lisboa |
Editor | Formalpress |
Year | 2009 |
Author | CHAPARRO, Manuel |
Title | Linguagem dos Conflitos |
Place | Coimbra |
Editor | Minerva |
Year | 2001 |
Complementary Bibliography
Author | LAMPREIA, Joaquim M. |
---|---|
Title | Ferramentas de Comunicação para Gestores |