Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

Versao Portuguesa

PLANIFICAÇÃO ESTRATÉGICA DOS MEDIA - 2017/2018

3º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Rita Manso Araújo

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Specific Aims/Objectives

Skills to be acquired

Teaching Procedures

Programme

Evaluation Type

Teaching Resources

Sustainability Objectives

Keywords

Main Bibliography

Author RIBEIRO, Vasco
Title Fontes sofisticadas de informação
Place Lisboa
Editor Formalpress
Year 2009
Author CHAPARRO, Manuel
Title Linguagem dos Conflitos
Place Coimbra
Editor Minerva
Year 2001

Complementary Bibliography

Author LAMPREIA, Joaquim M.
Title Ferramentas de Comunicação para Gestores