Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

Versao Portuguesa

PLANIFICAÇÃO ESTRATÉGICA DOS MEDIA - 2018/2019

3º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Paulo Cardoso
Assistant Professor: Prof. Doutor Jorge Figueiredo

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Specific Aims/Objectives

Skills to be acquired

Teaching Procedures

Programme

Evaluation Type

Teaching Resources

Sustainability Objectives

Keywords

Main Bibliography

Author YOUNG, Antony
Title Brand Media Strategy: Integrated Communications Pl
Edition 2nd ed.
Place New York
Editor Palgrave Macmillan
Year 2014
Author KATZ, Helen
Title The Media Handbook: A Complete Guide to Advertisin
Edition 6th Edition
Place New York
Editor Taylor & Francis
Year 2017
Author Ayestarán, Raquel; Rangel, Celia; Sebastián, Ana
Title Planificación Estratégica y gestión de la publicid
Place Madrid
Editor ESIC
Year 2012

Complementary Bibliography

Author PICKTON, David; BRODERICK, Amanda
Title Integrated Marketing Communications
Edition 2ª ed
Place England
Editor Pearson Prentice Hall
Year 2005
Author LENDREVIE, Jacques; et al.
Title Publicitor comunicação 360º online offline
Edition 7ªed.
Place Lisboa
Editor Dom Quixote
Year 2010