Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing
PROJECTO - 2016/2017
3º curricular year
Semestralidade: 2nd semester
ECTS: 6
Teachers
Leading Teacher: Prof. Doutor Pedro Mota Veiga
Assistant Professor: Prof. Doutor Pedro Mota Veiga
Class type and School hours
Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas
Teaching Language
Portuguese
Main Aims/Objectives
Specific Aims/Objectives
Skills to be acquired
Teaching Procedures
Programme
Evaluation Type
Teaching Resources
Sustainability Objectives
Keywords
Main Bibliography
| Author | DIBB, Sally & SIMKIN, Lyndon |
|---|---|
| Title | Marketing Planning |
| Edition | 1st |
| Place | London |
| Editor | Cengage Learning EMEA |
| Year | 2008 |
| Author | TORRES, Hugo |
| Title | O Plano de Marketing Empresarial |
| Edition | 1.ª |
| Place | Lisboa |
| Editor | Edições Afrontamento |
| Year | 2011 |
| Author | WESTWOOD, John |
| Title | How to write a marketing plan |
| Edition | 4th Ed. |
| Place | London |
| Editor | Kogan Page Publishers |
| Year | 2013 |
Complementary Bibliography
| Author | NUNES, João & CAVIQUE, Luis |
|---|---|
| Title | Plano de Marketing - estratégia em acção |
| Author | Kottler, P. |
| Title | Marketing Management – The Millenium Edition |
| Edition | 1ª Ed. |
| Place | NY |
| Editor | Prentice Hall, Upper Saddle River |
| Year | 2000 |
Ligações Rápidas
Newsletter ULP
Contactos