Cursos / 1º Ciclo / / Faculty of Economy and Business Management :: Marketing
PROJECTO - 2017/2018
3º curricular year
Semestralidade: 2nd semester
ECTS: 6
Teachers
Leading Teacher: Prof. Doutora Elizabeth Real
Class type and School hours
Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas
Teaching Language
Portuguese
Main Aims/Objectives
Specific Aims/Objectives
Skills to be acquired
Teaching Procedures
Programme
Evaluation Type
Teaching Resources
Sustainability Objectives
Keywords
Main Bibliography
Author | DIBB, Sally & SIMKIN, Lyndon |
---|---|
Title | Marketing Planning |
Edition | 1st |
Place | London |
Editor | Cengage Learning EMEA |
Year | 2008 |
Author | TORRES, Hugo |
Title | O Plano de Marketing Empresarial |
Edition | 1.ª |
Place | Lisboa |
Editor | Edições Afrontamento |
Year | 2011 |
Author | WESTWOOD, John |
Title | How to write a marketing plan |
Edition | 4th Ed. |
Place | London |
Editor | Kogan Page Publishers |
Year | 2013 |
Complementary Bibliography
Author | NUNES, João & CAVIQUE, Luis |
---|---|
Title | Plano de Marketing - estratégia em acção |
Author | Kottler, P. |
Title | Marketing Management – The Millenium Edition |
Edition | 1ª Ed. |
Place | NY |
Editor | Prentice Hall, Upper Saddle River |
Year | 2000 |