Cursos / 2º Ciclo / Faculty of Economy and Business Management :: Management
MARKETING - 2016/2017
1º curricular year
Semestralidade: 2nd semester
ECTS: 7.5
Teachers
Leading Teacher: Prof. Doutora Isabel Cantista
Assistant Professor: Prof. Doutora Isabel Cantista
Class type and School hours
Teórico-prática : 1 Horas
Orientação Tutorial : 1 Horas
Teaching Language
Portuguese
Main Aims/Objectives
Specific Aims/Objectives
Skills to be acquired
Teaching Procedures
Programme
Evaluation Type
Teaching Resources
Sustainability Objectives
Keywords
Main Bibliography
Author | MELO BRITO, CARLOS; LENCASTRE, PAULO |
---|---|
Title | OS NOVOS HORIZONTES DO MARKETING |
Edition | 1ª ed. |
Place | Lisboa |
Editor | Dom Quixote |
Year | 2014 |
Author | STRASS, JUDY; FROST, RAYMOND |
Title | E-Marketing |
Edition | 7.ª ed. |
Place | Essex, England |
Editor | Pearson Education Limited |
Year | 2014 |
Author | BARAN, ROGER; GALKE, ROBERT J. |
Title | CRM: The Foundation of Contemporary Marketing Stra |
Edition | 1.ª ed. |
Place | USA |
Editor | Thomson - Southwesen |
Year | 2013 |
Complementary Bibliography
Author | PARSONS, Elizabeth |
---|---|
Title | Contemporary Issues in Marketing and Consumer Beha |
Edition | 1.ª ed. |
Place | Oxford, UK |
Editor | Butterworth - Heinemann |
Year | 2009 |
Author | COBRA, Marcos; BRAZZO, Roberto |
Title | O novo marketing |
Edition | 1.ª ed. |
Place | Rio de Janeiro, Brasil |
Editor | Elsevier Editora Lda |
Year | 2010 |