Cursos / 2º Ciclo / Faculty of Economy and Business Management :: Management

ESTRATÉGIA EMPRESARIAL - 2017/2018

1º curricular year
Semestralidade: 1st semester
ECTS: 7.5

Teachers

Leading Teacher: Prof. Doutor Carlos Martins

Class type and School hours

Teórico-prática : 1 Horas
Orientação Tutorial : 1 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Contextualize organizations in new competitive environments, giving particular emphasis to the process and content of key strategic decisions.

Specific Aims/Objectives

1. Characterize competitive environments
2. Identify the various models of the strategic process
3. Establish the main strategic decisions according to the competitive environment.

Skills to be acquired

1. Knowing how to characterize competitive environments
2. Know and develop strategic processes appropriate to competitive environments
3. Implement key strategic initiatives.

Teaching Procedures

1. Presentation of the main themes
2. Discussion of subjects / cases.

Programme

1. Evoluçao do estudo da estratégia
1.1. os principais drivers competitivos
1.2. teorias organizacionais relevantes para o estudo da estratégia
1.3. o ciclo de vida das empresas e as funções de gestão
1.4. a estratégia como forma de criar valor

2. O processo estrategico
2.1. as tipologias ambientais
2.2. os modelos competitivos (IO/RBV/Caos)
2.3. as lógicas estratégicas
2.3.1. Bingham e Eisenhardt
2.3.2. Bryant e Harrington
2.3.3. Reeves
3. O conteúdo estratégico
3.1. "Where to compete"
3.2. "What offer"
3.3. "How to compete" - modelos de vantagem competitiva
4. A execução da estratégia
4.1. os objectivos estratégicos (BSC)
4.2. a implementação operacional
4.3. a avaliação da performance.

Evaluation Type

The evaluation implies the presentation / discussion of 2 articles, or the analysis of a work on a topic to be indicated (40%), and the performance of a written test (60%).

Teaching Resources

Articles-

Sustainability Objectives

Keywords

Strategy. Competitive Environment. Strategy Execution.

Main Bibliography