Cursos / 1º Ciclo / / Undergraduate Degree in MARKETING
Presentation
The growing importance of marketing in the business world requires the preparation of staff with a solid education in their various areas. This degree has the primary goal to prepare professionals with specialized training to perform professional activities in the areas of Marketing along with an appropriate background in management. The Course in Marketing from the Lusíada University of Porto respects prescribed by the so-called Bologna Process, and the degree will be obtained in 3 years, through theoretical and practical training.
Career Opportunities
Among the main career opportunities include the following: Market Analyst, Commercial Director, Creative Director, Director of Department of Marketing, Director of Events, Director of Direct Marketing, Director of Media, Director of Advertising, Public Relations, Director Sales, Brand Manager and Store; Director of Promotion and Merchandising; Investigator.
Regulation
Study Plan
1st ANO | Work Time (hours) |
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---|---|---|---|---|---|
Code | Course | Type | Total | Contact | ECTS |
L2007 | COMPLEMENTS OF MARKETING | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2010 | CONSUMING PSYCHOLOGY | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2006 | DATA ANALYSIS | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2008 | ENGLISH | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2011 | ETHICS | 2nd Sem | 88 | 30(TP) | 3 |
L2002 | GENERAL MATHEMATICS | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2009 | HISTORY OF PORTUGUESE CULTURE | 2nd Sem | 88 | 30(TP) | 3 |
L2003 | INTRODUCTION TO ECONOMICS | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2004 | INTRODUCTION TO LAW STUDIES | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2001 | INTRODUCTION TO MANAGEMENT | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2005 | MARKETING | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
2nd ANO | Work Time (hours) |
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---|---|---|---|---|---|
Code | Course | Type | Total | Contact | ECTS |
L2014 | ADVERTISING AND MARKETS | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2018 | COMMUNICATION | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2013 | ECONOMIC LAW | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2020 | INDUSTRIAL AND SERVICES MARKETING | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2019 | MARKET RESEARCH | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2012 | ORGANIZATIONAL BEHAVIOR | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2016 | SOCIAL PSYCHOLOGY | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2021 | SOCIOLOGY | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2017 | STATISTICS | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2015 | TEAM AND CONFLICT MANAGEMENT AND NEGOTIATIONS | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
3rd ANO | Work Time (hours) |
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---|---|---|---|---|---|
Code | Course | Type | Total | Contact | ECTS |
L2030 | AUDITING AND MARKETING | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2029 | BUSINESS AND SALES MANAGEMENT | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2028 | BUSINESS STRATEGY | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2024 | COMPLEMENTS OF ADVERTISING AND MARKETS | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2022 | E-COMMERCE | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2023 | HUMAN RESOURCE MANAGEMENT | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2026 | MEDIA STRATEGIC PLANNING | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2025 | NEW PRODUCT START-UPS | 1st Sem | 160 | 30(TP) + 20(OT) | 6 |
L2027 | PRODUCT AND BRAND MANAGEMENT | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |
L2031 | PROJECT | 2nd Sem | 160 | 30(TP) + 20(OT) | 6 |