Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Business Management

INTRODUÇÃO À GESTÃO - 2021/2022

1º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Manuel Maçães
Assistant Professor: Prof. Doutor Manuel Maçães

Class type and School hours

Teórico-prática : 2 Horas
Orientação Tutorial : 1 Horas

Teaching Language

Portuguese

Main Aims/Objectives

1. Acquire an overview of organizations and management in the context of modern societies.
2. Explain the difference between efficiency and effectiveness and their importance for organizational performance.
3. Describe the four management functions and the type of management activity associated with each other.
4. Describe the management skills and their relevance for managers.
5. Identify and explain major developments in the history of management thought.

Specific Aims/Objectives

1. Understand the management functions and make the distinction between planning, organizing, leading and controlling.
2. Explain how management skills affect the organization performance.
3. Diferenciate the different levels of management and understand the role and resposability of managers at each level.
4. Explain the role of management functions in achieving superior quality, efficiency, performance and customers satisfaction.

Skills to be acquired

1. Understand what management is and its importance in modern societies.
2. Understand the role and functions of managers at different levels.
3. Explain the concept and the importance of the marketing and identify the forces forces of the external marketing environment.
4. Discuss the marketing mix as it applies in business.
5. Discribe the basic financial statements and show how they reflect the activity and financial condition of a business.

Teaching Procedures

1. In theoretical-pratical classes will be used the exhibition method with the presentation of theoretical models, discussion of cases, and the presentation of papers related to the various themes of the course.
2. In the tutorial classes will be presented and discussed case studies.
3. During the semester will be developed extracurricular activities like talks and there will be an open class.

Programme

1. Management and Managers
1.1. What is a company?
1.2. Phases of setting up a company
1.3. What is management?
1.4. What is a manager?
1.5. Levels of management
1.6. Management skills
1.6. The management process: Planning, Organizing, Leading, and Controlling.
1.7. Stakeholder relationship management
1.8. Management as an open system
1.9. Business ethics, social responsibility, and corporate governance
1.9. New trends in management
2. The Evolution of Management Thinking
2.1. Classical theories of management
2.1.1. Scientific management approach (Taylor)
2.1.2. Administrative management approach (Fayol)
2.1.3. Bureaucracy approach (Max Weber)
2.1.4. Human relations approach (Elton Mayo)
2.2. Contemporary approaches
2.2.1. Quantitative management
2.2.2. Organizational behavior
2.2.3. Systems theory
2.2.4. Contingency perspective
2.3. Modern approach to management theory
3. The Environment and Organizational Culture
3.1. The external environment
3.1.1. Microenvironment analysis and tools
3.1.2. Macro environment analysis and tools
3.1.3. Management and organizational culture
3.2. Culture and the internal environment of organizations
3.2.1. Resources, capabilities, and competitive advantage
3.2.2. Value chain analysis
4. Planning and Strategic Management
4.1. Mission and goals
4.2. The nature of the planning process
4.3. Levels and types of planning
4.4. Strategic management
4.4.1. Definition of strategy
4.4.2. Types of strategies
4.4.3. The Steps of the strategic management process
4.5. Strategic analysis models
4.5.1. Ansoff Model
4.5.2. Model of Generic Porter Strategies
4.5.3. BCG Matrix
4.5.4. Canvas Strategy and Blue Ocean Strategy
5. Managerial Decision Making
5.1. The nature of managerial decision making
5.2. Types of decision
5.3. Steps in the decision-making process
5.4. Group decision-making techniques
6. Organizing and Organizational Structure
6.1. Designing organizational structure
6.2. Determining factors of the structure
6.3. Types of organizational structures
6.4. Centralization and decentralization of authority
6.5. Organizational change management
6.6. Internal and external change forces
5.7. Lewin change process
6.8. Change resistance process
7. Leading
7.1. Motivation
7.1.1. The nature of motivation
7.1.2. Early approach to motivation
7.1.3. Contemporary approach to motivation
7.2. Leadership
7.2.1. Leadership and management
7.2.2. The leadership process
7.2.3. Power sources of leaders
7.2.4. Early theories of leadership
7.2.5. Contemporary theories of leadership
7.3. Communication
7.3.1. The nature and importance of communication
7.3.2. The communication process
7.3.3. Forms of communication
7.3.4. Communication in times of crisis
7.3.5. Communication skills of managers
7.3.6. Technological advances in terms of communication
8. Managerial Control
8.1. Objectives and importance of control
8.2. The control process
8.3. Levels of control
8.4. Traditional methods of control
8.5. Modern methods of control
8.6. New trends in management control
9. Managing Marketing
9.1. Definition of marketing
9.2. Evolution of the marketing concept
9.3. The marketing process: Strategic marketing versus operational marketing
9.4. Segmentation, targeting, and positioning
9.4. The Marketing-mix: Product, Price, Promotion, and Place
9.5. Extention from 4 p´s to 7 P´s in services
9.6. New trends in marketing
10. Financial Management
10.1. The role of accounting information
10.2. The functions of the financial manager
10.3. Financial statements
10.4. The working capital cycle
10.5. Analysis of the economic and financial situation of companies using the ratio method
10.6. Financing decisions
10.7. Investing decisions
10.7.1. Types of investments
10.7.2. Steps of an investment project
10.7.3. Financial assessment of investment projects: Calculation and interpretation of NPV and IRR

Evaluation Type

Students will be subject to evaluation by two written tests (weighted 3), individual and work group (4/5 students)(weighted 2,5), which consists of preparing a Business Plan for a company.
The final assessment will be weighted as follow:
. Continous assessment - 60%
. Frequency exame - 40%

Teaching Resources

Reference book
Papers
Slides
Case studies
Microsoft Teams

Sustainability Objectives

Keywords

Management
Organizations
Planning
Leading
Control
Operations
Marketing
Finance

Main Bibliography

Complementary Bibliography