Cursos / 1º Ciclo / / Faculty of Economy and Business Management :: Business Management

INTRODUÇÃO À GESTÃO - 2025/2026

1º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Manuel Maçães
Assistant Professor: Prof. Doutor Manuel Maçães

Class type and School hours

Teórico-prática : 2 Horas
Orientação Tutorial : 1 Horas

Teaching Language

Portuguese

Main Aims/Objectives

1. Acquire an overview of organizations and management in the context of modern societies.
2. Explain the difference between efficiency and effectiveness and their importance for organizational performance.
3. Describe the four management functions and the type of management activity associated with each other.
4. Describe the management skills and their relevance for managers.
5. Identify and explain major developments in the history of management thought.

Specific Aims/Objectives

1. Understand the management functions and make the distinction between planning, organizing, leading and controlling.
2. Explain how management skills affect the organization performance.
3. Diferenciate the different levels of management and understand the role and resposability of managers at each level.
4. Explain the role of management functions in achieving superior quality, efficiency, performance and customers satisfaction.

Skills to be acquired

1. Understand what management is and its importance in modern societies.
2. Understand the role and functions of managers at different levels.
3. Knowing how to relate the different areas of management.
5. Knowing how to use technology and data analysis as management control.

Teaching Procedures

1. In theoretical-pratical classes will be used the exhibition method with the presentation of theoretical models, discussion of cases, and the presentation of papers related to the various themes of the course.
2. In the tutorial classes will be presented and discussed case studies.
3. During the semester will be developed extracurricular activities like talks and there will be an open class.

Programme

PART I - FUNDAMENTALS OF MODERN MANAGEMENT
1. INTRODUCTION TO MANAGEMENT
1.1 What is a company?
1.2 What is management?
1.3 Levels of management
1.4. The management process
1.5 Competences needed by contemporary managers
1.6. Ethics and social responsibility
2. A brief history of management theory
2.1 Classical theories
2.2 Contemporary management theories
2.3 Behavioural and contingency aspects of management
3. The Company as an Open System
3.1. Analysis of the external environment of organisations
3.2 Analysing the internal environment
3.3 Competitive advantage
4. Strategic Management and Planning
4.1. What is planning and strategic management?
4.2. The strategic management process
4.3 Traditional strategic management models
4.4. Decision-making and data analysis
4.4.1. The decision-making process in organisations
4.4.2. Types of decisions
4.4.3. Group decision-making techniques
4.4.4. Decision-making using data analysis
5. Organisation
5.1. What is an organisational structure?
5.2 Forms and types of organisational structure
5.3 Organisational culture and change
5.3.1 Types of organisational change
5.3.2 Overcoming resistance to change
6. Management
6.1 Motivation
6.1.1 What is motivation?
6.1.2. The motivation process
6.1.3 Theories of motivation
6.2 Leadership
6.2.1 What is leadership?
6.2.2 Leadership and management
6.2.3 Classical leadership theories
6.2.4 Contemporary approaches to leadership
6.2.5 Leading diversity
6.3 Communication systems
6.3.1 What is communication?
6.3.2 The communication process.
6.3.3 Barriers to communication
6.3.4 The impact of technology on communication
7. Control
7.1. Budgetary control
7.1.1 What is budgetary control?
7.1.2 Types of budgets
7.1.3. Components of budget management
7.1.4 The budgeting process
7.1.5 Budgeting and decision-making
7.2. Management control
7.2.1 The control process
7.2.2. Types of control
7.2.3 The Balanced Scorecard
7.2.4 Quality control
7.2.5 Management control systems and data analysis
PART II: COMPANY FUNCTIONS
8. Marketing Management
8.1. The concept of marketing
8.2 The marketing process
8.3 Marketing research information systems
8.4 Segmentation, targeting, and positioning (STP)
8.5 Marketing mix
9. Financial Management
9.1 The role of accounting and accounting information
9.2 Functions of the financial manager
9.3 Financial management in organisations
9.4 Financial statements
9.5 Economic and financial analysis of companies

Evaluation Type

Students will be subject to evaluation by two written tests (weighted 3), individual and work-group (4/5 students)(weighted 2,5), on a topic to be presented by the teacher.
The final assessment will be weighted as follows:
. Continuous assessment - 60%
. Frequency exam - 40%

Teaching Resources

Reference book
Papers
Slides
Case studies
Microsoft Teams

Sustainability Objectives

ODS 4 - Quality Education
ODS 8 - TDecent work and economic growth
ODS 9 - Industry. innovation and Infrastructures
ODS 12 - Responsible consumption and production

Keywords

Management
Organizations
Planning
Leading
Control
Operations
Marketing
Finance

Main Bibliography

Complementary Bibliography