Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Business Management

ESTRATÉGIA DE RECURSOS HUMANOS - 2025/2026

3º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutora Vanda Veréb

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

English (and Portuguese)

Main Aims/Objectives

- To provide students with a strategic vision of human resource management, enabling them to integrate human capital into the organisation´s strategy, thereby creating value and fostering competitive advantages.
- To allow students to develop a theoretical understanding of the subject and grasp the main challenges involved in people management.

Specific Aims/Objectives

- Position strategic human resource management within the scope of corporate strategy
- Understand the strategic development and implementation process as applied to human resource management
- Recognise the employer brand as a strategic approach to human resource management
- Understand the connection between attracting, retaining, and developing people

Skills to be acquired

- Apply HR strategies aligned with corporate strategy
- Formulate and implement HR strategies
- Plan the development of an employer brand
- Understand the interconnection between the goals of attracting, retaining, and developing people

Teaching Procedures

An expository and analytical method is applied. After a presentation, the topics are discussed and problems are posed to encourage group discussion and the exchange of viewpoints. A case study–based methodology is also applied. Practitioner seminars are embedded into the course to ensure a practical view and direct connection to the industry reality.

Programme

I. Organisations and Human Resource Management (HRM)
1.1. Nature and historical evolution of the function and theoretical domain
1.2. Characteristics of HRM
1.3. From personnel management to HRM

II. Strategy and HRM
2.1. Fundamentals of strategy
2.2. Framework of Strategic Human Resource Management (SHRM)
2.3. Objectives and approaches of SHRM
2.4. Formulation and implementation of HR strategies

III. Employer Brand: a strategic approach to HRM
3.1. Definition, framework, and background
3.2. Approaches to employer branding
3.3. Building the employer brand
3.4. Characteristics of successful employer brands

IV. Attracting people to organisations
4.1. Planning and managing recruitment and selection processes
4.2. Integration and socialisation

V. Retaining people
5.1. Tools and procedures for performance evaluation
5.2. Compensation and incentive systems: from function to performance

VI: Development of people and the organisation
6.1. Human resource planning
6.2. Career management

Evaluation Type

Guided by the University´s assessment regulations, based on two written tests and coursework developed in tutorial sessions, complemented by the final exam. Weightings are defined in the regulations.

Teaching Resources

- Professor´s support slides
- Support texts and case studies
- Recommended bibliography

Sustainability Objectives

Using digital tools, audiovisual resources, and guest speakers/specialists, the following goals will be discussed and explored:
SDG 4 – Ensure inclusive, equitable, and quality education and promote lifelong learning opportunities for all
SDG 5 – Achieve gender equality and empower all women and girls
SDG 8 – Promote inclusive and sustainable economic growth, full and productive employment, and decent work for all

Keywords

Employer Branding;
Talent Attraction;
Talent Retention;
Talent Development;

Main Bibliography

Complementary Bibliography