Cursos / 1º Ciclo / / Faculty of Economy and Business Management :: Marketing

INTRODUÇÃO À GESTÃO - 2025/2026

1º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Carlos Martins
Assistant Professor: Prof. Doutor Manuel Maçães

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

1. Acquire an overview of organizations and management;
2. Understanding the different stages of a management process ;
3. Understand management key concepts and theories;
4. Knowing the functional areas of business;
5. Acquire critical analysis capacity.

Specific Aims/Objectives

1. Understanding the organization and management;
2. Understanding the different organizational theories;
3. Understanding management in the global environment;
4. Knowing concepts and functions of management: planning, organizing, leading and controlling;
5. Knowing performance indicators and monitoring;
6. Knowing the main terminology management;
7. Knowing the current trends in management.

Skills to be acquired

1. Acquire basic management skills: planning, organizing, leading and controlling a process;
2. Identify and understand organizational models used in business;
3. Use of technology in decision-making in management;
4. Make a critical analysis of a case study or a scientific paper;
5. Acquire skills of management control;
6. Knowing and calculating key indicators of financial performance, economic and management.

Teaching Procedures

1. Theoretical and practice classes using the expository method with appropriate audiovisual resources;
2. Case studies discussion and analysis;
3. Tutorial classes to answer questions and case studies;
4. PC / tablet ´s in some tutorial classes for analytical resolution of management problems.
5. During the semester there will be a visit to a company.

Programme

CHAPTER I - THE EVOLUTION OF MANAGEMENT

1. From classic administration to current management;
1.1. Why study business management; organizational typologies.
1.2. The evolution of management thought;
2. Organizational theories;
2.1. Scientific Management;
2.2. Administrative Management;
2.3. Human Relations;
2.4. Systems;
2.5. Contingency;
2.6. Agency Theory.

CHAPTER II - MODERN MANAGEMENT

1. Efficiency and effectiveness by Peter Drucker;
2. Centralization vs. Decentralization;
3. Management by Objectives.


CHAPTER III - MANAGEMENT AND ENVIRONMENT

1. The business environment;
2. Levels of Management and Decision;
3. Business decision models.
4. Organizational responsabilities.
5. Managment tasks.

FUNCTION CHAPTER IV - PLANNING

1. Business Competitive Strategy
2. Financial function
3. Operation function
4. Logistic function
5. Marketing/Sales function
6. People function
7. inovation and experimentation function
8. After market Service
9. Investment and Financing

CHAPTER V - THE ROLE OF ORGANIZATION

1. Organizational design;
2. Labor division;
3. Departmentalization types;
4. Organizational Structures.

CHAPTER VI. DIRECTION
1. Motivation
2. Leadership
3. Communication
4. Team building
5. Power and conflits

CHAPTER VII - THE FUNCTION CONTROL

1. Implementing management control systems;
2. Budgeting and Budgetary Control;
3. Strategic and Operational Control;

Evaluation Type

Continuous evaluation for students with frequency to the lessons (70%) by performing two tests.
Evaluation by final global test at the end of the semester with the following weighting:
Continuous Evaluation - 60%
Final global test - 40%.

Teaching Resources

Powerpoint slides and text provided in the e-learning platform;
Recommended reading;
Personal Computers / Tablet ´s and Projector.

Sustainability Objectives

Keywords

Management;
Organizations;
Control;
Administration;
Performance.

Main Bibliography

Complementary Bibliography