Cursos / 1º Ciclo / / Faculty of Economy and Business Management :: Marketing

INGLÊS - 2021/2022

1º curricular year
Semestralidade: 2nd semester
ECTS: 6

Teachers

Leading Teacher: Mestre Ana Araújo
Assistant Professor: Mestre Ana Araújo

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

- To develop listening, reading and understanding skills of English technical texts within Marketing.
- To boost writing skills.
- To improve oral skills.

Specific Aims/Objectives

- To understand a written and audio text in technical English.
- To strengthen the ability of writing diverse types of technical texts.
- To broaden Marketing vocabulary.
- To be able to give an oral presentation in English.

Skills to be acquired

The four linguistic skills to be acquired are the following:
- reading (proper accent, word stress and fluency);
- writing (spelling, grammar and syntactic accuracy, broaden vocabulary, coherence and cohesion);
- listening (understanding a diversity of oral statements, such as an audio or video file);
- speaking (fluency, ability to share personal ideas, eg a presentation, and ability to speak informally).

Teaching Procedures

This course´s teaching methodology focuses on an interactive method with relevant student participation through research, oral presentations and group work. Classes will be theoretical and practical enabling both reading and discussion moments on the topics covered by the Program Content.

Programme

1- History and Evolution of Marketing Theory
- Production orientation (1780-1925)
- Sales orientation (1925-1950)
- Marketing orientation (1950- present day)
- Definition of Markething throughout the XX and the XXI centuries.

2- Three phases of Strategic Marketing Process
- planning
- implementation
- evaluation or control

3- Marketing Communication Tools
- target audience
- communication goals
- how to write an appealing message
- communication tools
- credibility
- feedback.

4- Future Careers
- how to write an application letter.
- how to optimize a CV

Evaluation Type

The Continuous Assessment Methodology is based on the following elements:
- ability to commit to this course, dedication, assiduity, punctuality, relevant participation, ability to research and organize information, individual and group exercises as well as "role-play" activities (10%).
- two written evaluation tests (35%+35%)
- oral presentation (20%)

Teaching Resources

The following teaching resources will be used:
- pedagogical (white board).
- technological (data-show, computer, internet).

Sustainability Objectives

Keywords

English. Marketing. Future careers.

Main Bibliography

Complementary Bibliography