Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

Versao Portuguesa

INGLÊS - 2025/2026

1º curricular year
Semestralidade: 2nd semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutora Fernanda Vizcaíno
Assistant Professor: Prof. Doutora Fernanda Vizcaíno

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Specific Aims/Objectives

Skills to be acquired

Teaching Procedures

Programme

Evaluation Type

Teaching Resources

Sustainability Objectives

Keywords

Main Bibliography

Author Kotler, P., Keller K., Brady, M., Goodman, M., Han
Title Marketing Management
Edition 2nd Edition
Place England
Editor Pearson Education Limited
Year 2012
Author Robinson, Nick
Title Cambridge English for Marketing
Edition 2nd Edition
Place England
Editor Cambridge University Press
Year 2019
Author MASCULL, Bill
Title Business Vocabulary in Use
Edition 3rd Edition
Place England
Editor Cambridge University Press

Complementary Bibliography

Author COMBLEY, Roz
Title Cambridge Business English Dictionary
Edition 1st Edition
Place England
Editor Cambridge University Press
Year 2011
Author Vários
Title Longman Dictionary of Contemporary English