Cursos / 1º Ciclo / / Faculty of Economy and Business Management :: Marketing
PSICOLOGIA DO CONSUMO - 2022/2023
1º curricular year
Semestralidade: 2nd semester
ECTS: 6
Teachers
Leading Teacher: Prof. Doutora Flora Moura
Assistant Professor: Prof. Doutora Flora Moura
Class type and School hours
Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas
Teaching Language
Portuguese
Main Aims/Objectives
Taking contact and adquisition of a group of subjects, theories and concepts that have done the history of the Social Psychology
Specific Aims/Objectives
- Facilitate the understanding of the utility of the Social Psychology for the understanding of the relations between people, groups and societies
- Know the importance of the questions raised by this discipline for the future exercise professional of the students
Skills to be acquired
-Dominate the basic vocabulary of the Social Psychology on purpose in terms of the subjects developed and of the theories presented
- Describe and represent with rigour knowledges purchased
- Reveal qualifications of analysis and reflection that allow the critic adquisition of the contents worked
Teaching Procedures
Further of the presentation of fundamental contents , create a context of dialogue criticise where the contributions of the students are valued. The students can assume an active paper in the construction of the knowledges and of the class
Programme
1. Introduction to the Social Psychology
2. Attitudes
3. Social influence
4. Social representations
5. Social identity
6. Causal attribution
7. Cognitive processes and stereotypes
Evaluation Type
The evaluation include two teamwork´s project with mandatory oral presentation. Part of the classification of this oral exam is assigned individually.
The evaluation will also include active participation in classes, namely when carrying out exercises / cases.
Teaching Resources
- Computer
- Projector
- Scientific journais
Sustainability Objectives
Keywords
- Attitutes
- Social influence
- Social representations
- Social identity
- Causal attribution
- Stereotypes
Main Bibliography
Author | Vala, J., & Monteiro, M.B. |
---|---|
Title | Psicologia Social |
Place | Lisboa |
Editor | Editora Fundação Calouste Gulbenkian |
Year | 2013 |
Author | Chadee, D. |
Title | Theories in Social Psychology |
Place | West Sussex |
Editor | Willey Blaclvell |
Year | 2011 |
Author | Michener, A.H., De Lamarter, J.D., & Meyers, D.J. |
Title | Psicologia Social |
Place | Sao Paulo |
Editor | Thompson |
Year | 2005 |
Complementary Bibliography
Author | Leyens, J.Ph, Yzerbit, V. |
---|---|
Title | Psicologia Social |
Author | Brewer, M.B. & Hewstone, M. |
Title | Applied Social Psychology |