Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

Versao Portuguesa

PSICOLOGIA DO CONSUMO - 2025/2026

1º curricular year
Semestralidade: 2nd semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutora Flora Moura
Assistant Professor: Prof. Doutora Flora Moura

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Specific Aims/Objectives

Skills to be acquired

Teaching Procedures

Programme

Evaluation Type

Teaching Resources

Sustainability Objectives

Keywords

Main Bibliography

Author Rodrigues, Paula Cristina Lopes
Title Comportamento do consumo : será possível entender
Edition 1ª Ed
Place Lisboa
Editor Editora Universidade Lusíada
Year 2013
Author Solomon, Michael ; Hogg, Margaret
Title Consumer Behavior: Buying, Having, and Being
Edition 7th
Editor Pearson
Year 2024
Author Fernando Rodrigues, Liliana Vitorino, Jacinta More
Title Comportamento do Consumidor
Edition 1ª Ed.
Place Lisboa
Editor Psicosoma
Year 2013

Complementary Bibliography

Author Solomon, Michael
Title The New Chameleons How to Connect with Consumers W
Edition 2ª Ed.
Place
Editor Kogan Page
Year 2021
Author Robert East Malcolm Wright
Title Consumer Behaviour: Applications in Marketing
Edition 2ªEd.
Place UK
Editor SAGE Publications
Year 2013