Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

GESTÃO DE RECURSOS HUMANOS - 2025/2026

3º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutora Flora Moura
Assistant Professor: Prof. Doutora Flora Moura

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Provide students with a strategic vision of human resource management in order to integrate human capital in the organization´s strategy , creating value and fueling competitive advantages, in VUCA environments.

Specific Aims/Objectives

Situate strategic human resources management within the framework of corporate strategy in VUCA environments;
Describe the strategic development process and its implementation applied to human resources management;
Relate the purposes of attracting, retaining and developing talent in organisations;
Recognise the role of health and well-being in an organisation´s sustainability.

Skills to be acquired

Students are expected to recognise the importance of aligning HR and organisational strategies in VUCA environments, identifying emerging areas of action.
Students should be able to plan, implement and evaluate talent recruitment, selection and integration activities, as well as learning and development strategies.
Finally, students should be able to describe and explain the integrated model of health and well-being at work.

Teaching Procedures

Expository, demonstrative and active methods are used. Topics are presented and discussed, posing problems to provoke critical thinking and collective discussion. Methodology based on the case study method, among others, is also used.

Programme

1.Organisations and Strategic Human Resources Management (SHRM) in the Post-Digital Era
1.1 Nature and historical evolution of the function: from Personnel Management to HRM
1.2 VUCA Environments, Changing Organisations and Man 2.0
1.3 Framework for Strategic HR Management
1.4 Characteristics and emerging areas of HRM research and intervention

2. Recruitment, Selection and Retention of Talent in the Organisation.
2.1 Strategic HR Planning
2.2. The Functional Paradigm and the Skills Paradigm
2.3 Recruitment strategies
2.4 The selection process - assessment and decision-making
2.5. Validating the SII Process
2.6 From Reception to Integration

3. Learning and Development of People and the Organisation
3.1. Learning and development as tools for retaining talent
3.2 Managing career paths
3.3 Flexible working practices as promoters of individual, collective and organisational development.

4. Health and Well-being at Work
4.1 Clarification of concepts.
4.2 Integrated model of health and well-being at work
4.3 Promotion and Prevention in Health and Well-being and Sustainability.

Evaluation Type

Two written points and work carried out in OT classes, complemented by attendance/final exam. Weightings defined by University regulations.

Teaching Resources

Slides to support the lessons
Supporting texts and cases
Recommended bibliography
Computer, projector and whiteboard

Sustainability Objectives

3 - Ensure access to quality health care and promote well-being for all, at all ages.
4 - Ensure access to inclusive, quality and equitable education and promote lifelong learning opportunities for all.
5 - Achieve gender equality and empower all women and girls
8 - Promote inclusive and sustainable economic growth, full and productive employment and decent work for all
16 - Promote peaceful and inclusive societies for development s

Keywords

Organisation, strategic HR management
VUCA environments
Post-digital Era
Attracting and Retaining Talent
Talent Development
Health, Well-being and Sustainability

Main Bibliography

Complementary Bibliography