Cursos / 2º Ciclo / Faculty of Economy and Business Management :: Management
MARKETING - 2021/2022
1º curricular year
Semestralidade: 1st semester
ECTS: 7.5
Teachers
Leading Teacher: Prof. Doutor Pedro Rodrigues
Assistant Professor: Prof. Doutor Pedro Rodrigues
Class type and School hours
Teórico-prática : 1 Horas
Orientação Tutorial : 1 Horas
Teaching Language
Portuguese
Main Aims/Objectives
Specific Aims/Objectives
Skills to be acquired
Teaching Procedures
Programme
Evaluation Type
Teaching Resources
Sustainability Objectives
Keywords
Main Bibliography
| Author | MELO BRITO, CARLOS; LENCASTRE, PAULO |
|---|---|
| Title | OS NOVOS HORIZONTES DO MARKETING |
| Edition | 1ª ed. |
| Place | Lisboa |
| Editor | Dom Quixote |
| Year | 2014 |
| Author | STRASS, JUDY; FROST, RAYMOND |
| Title | E-Marketing |
| Edition | 7.ª ed. |
| Place | Essex, England |
| Editor | Pearson Education Limited |
| Year | 2014 |
| Author | BARAN, ROGER; GALKE, ROBERT J. |
| Title | CRM: The Foundation of Contemporary Marketing Stra |
| Edition | 1.ª ed. |
| Place | USA |
| Editor | Thomson - Southwesen |
| Year | 2013 |
Complementary Bibliography
| Author | PARSONS, Elizabeth |
|---|---|
| Title | Contemporary Issues in Marketing and Consumer Beha |
| Edition | 1.ª ed. |
| Place | Oxford, UK |
| Editor | Butterworth - Heinemann |
| Year | 2009 |
| Author | COBRA, Marcos; BRAZZO, Roberto |
| Title | O novo marketing |
| Edition | 1.ª ed. |
| Place | Rio de Janeiro, Brasil |
| Editor | Elsevier Editora Lda |
| Year | 2010 |
Ligações Rápidas
Newsletter ULP
Contactos