Data: 13.05.2022
1st International Workshop in Marketing – “Sustainability and Resilience” - IWM2022
Porto – Universidade Lusíada (May 13, 2022)

Workshop focus and aims:

The theme of the 1st Workshop in Marketing is ‘Sustainability and Resilience’, which encourages marketing scholars to explore and examine the threads of marketing management. We call for short papers and papers which challenge and develop marketing theory through a range of methods, techniques, and approaches. We welcome Competitive Short Papers (1000 words including references) and Papers which focus on a range of methodological, pedagogical, and impactful issues, including more traditional aspects of marketing focus on the sustainability and resilience of the business. We particularly encourage the submission of cutting-edge research on marketing.

IWM2022 will enable both face-to-face and virtual participation in the Workshop. Participants are invited to submit papers in two modalities: full paper and extended abstract or competitive short papers. All papers and extended abstract or competitive short papers will be subject to a peer-review process. Accepted papers presented at the workshop will be published as an e-book on a USB flash drive, which will be made available to participants at the beginning of the event.

The e-book will be submitted for indexing in Google, EBSCO, and Web of Science (Clarivate Analytics).

All contributions are most welcomed!

Key Dates:

Abstract submission: 30 January 2022
Notification: 15 February 2022
Short Paper/Papers submission: 1 Mars 2022
Acceptance Notification: 30 Mars 2022
Early Bird rate deadline: 8 April 2022
Final registration date: 15 April 2022
Workshop date: 13 May 2022


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