Workshop of Neurosciences Applied to Business Management
7^th July 2022
Anfiteatro 4

09h30 Participants welcome

10h00 Opening Session
Luís Valadares Tavares, Diretor of COMEGI
Ricardo Valente, Vereador, Pelouro das Finanças, Atividades Económicas e Fiscalização e Pelouro da Economia, Emprego e Empreendedorismo (Câmara Municipal do Porto)

10h30 Neuro DEC Presentation
Elizabeth Real & Isabel Barbosa, Neuro DEC - COMEGI

11h00 “Neurocognitive Enhancement in Organizations: Challenges and Opportunities”
Laura Angioletti, UNICATT, Catholic University of the Sacred Heart, Italy

11h20 “Brain and Body Behavior Monitoring Real-World”
Maria Sahún Roncero & Arianna Tedeschi, Bitbrain, Spain

12h00 Round Table Discussion
"What are the benefits of neuromarketing and what are the challenges facing those who apply it”

Marco Baldochi, NeuroMarketing Research Diretor at Italian Association of Applied Neuroscience & CEO Marco Baldochi Group, Miami, USA

Sérgio Tavares, CEO da GoWeb

Alexandre Lopes, Presidente do Conselho de Administração da Climutua

Moderation: Elizabeth Real de Oliveira, Neuro DEC - COMEGI

Augusto Lima, Vereador de Economia, Empreendedorismo, Inovação, Turismo e Internacionalização (Câmara Municipal de Vila Nova de Famalicão)

Carlos Pais, CFO Castelbel

Fernanda Valente, CEO Fernando Valente e Companhia

Marita Ferro, CEO e Founder Marita Moreno

Jorge Moreira, Founder and Board Member at Tetriberica , Acushla , QualityLab & Cosyinside

Teresa Summavielle, Sociedade Portuguesa de Neurociências

Ricardo Santos,President of ACIVC & CEO Bluekids

15h00“ Gamification of neurosciences and its behavioral impacts”
Alexandre Rodrigues, Neuroexpert e CEO da DNA Corporativo, Brasil

15h30 Research Trends Workshop - COMEGI, CEJEA and CIPD researchers

 This research work is financed through national funds from FCT – Fundação para a Ciência e a Tecnologia - associated with the projects «UIDB/04005/2020» and «UIDP/04005/2020»