Investigadores do COMEGI participam na 14th Annual Conference of the EuroMed Academy of Business

28/09/2021 9:09

Investigadores do COMEGI participam na 14th Annual Conference of the EuroMed Academy of Business

 

Nos passados dias 22 e 23 de setembro de 2021, os investigadores do COMEGI, Profª Doutora Paula Rodrigues, Profª Doutora Ana Sousa, Mestre Clara Reis e Dr. João Rocha, apresentaram três trabalhos de investigação científica na 14th Annual Conference of the EuroMed Academy of Business, de forma virtual. Os trabalhos "Genuine or Counterfeit? A Study about consumer's attitudes toward counterfeiting and their intentions to buy fashion accessories", "Consumer's perceptions of sport brand globalness: A study about the influence of brand love and the intention to buy and generate positive WOM" e "Wellness tourism and maritime resources: a netnografic analysis on consumer's perception and preference" encontram-se a ser desenvolvidos no COMEGI entre a Professora Paula Rodrigues e os bolseiros do COMEGI. O Book of Proceedings encontra-se indexado nas principais bases de dados das melhores conferências Internacionais.