Cursos / 1º Ciclo / Faculty of Law :: International Relations

Versao Portuguesa


1º curricular year
Semestralidade: 2nd semester


Leading Teacher: Prof. Doutor Pedro Mendes
Assistant Professor: Prof. Doutor Pedro Mendes

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Main Aims/Objectives

1. What kind of place occupies the Communication Politics in the competition for the conquest of the Power? That paper plays in the mobilization of the citizens, in differentiated societies each time more, with elements that interact only in function of its particular interests?
2.How uses the groups politicians the Communication to reach its objectives? They are simple transmitters of the message?
To answer to these questions here it is object central of this discipline.

Specific Aims/Objectives

To understand the reach of the slight knowledge of:
- society of masses
- political propaganda
- marketing
- advertising
- to know the some Theories of Communication and the respective models of presentation

Skills to be acquired

- Understanding of the importance of the Communication for most diverse regimes politicians
- Perception of the influence of the Communication in the definition of strategies politics and economics national and international level
- Development of projects in the area of the political Communication

Teaching Procedures

The education of this disciplinesunderstands:
- Theoretician an Practical lessons;
- lessons of Tutorial Orientation.


. Introduction:
1. Nature, object and methodology;
2. Justification of the of this discipline;
3. Bibliography of base II the Communication and Modernity (the Theories of the Communication):
1. The Evolution of the Concept;
1.1. The hipodérmic theory;
1.2. The empiricist-experimental boarding or of the persuasion;
1.3. The funcionalist theory of the mass communications;
1.4. The comunicativas theories;
1.5. The hypothesis of the agenda-setting;
III Communication and Democracy:
1. Different regimes politicians and communication; 2. The mediatization of the politics;
3. It measured them and public space
IV. Structure of the Communication Politics:
1. The agents of the process (he measured, politicians and public opinion);
2. It measured them and the power;
3. The specialized languages (propaganda public politics, relations and marketing politician);
4.The speech politician and measured them: problems and challenges - the question of the objectividade of notice
V The Political Communication in the electoral campaigns:
1. Phases of the strategy of the communication;
2. The elaboration of the electoral message;
3. The communication of electoral message
VI The Political Communication of the Institutions:
1. Techniques for the communication of the message politics of the institutions;
2. The comunicatives infrastructures of the institutions;
3. Strategies of management of image of the institutions and the symbolic production of the reality politics.

Evaluation Type

The evaluation includes:
- Presence and participation in the lessons
- Two written tests
- Presentation of a verbal work

Teaching Resources

Picture Retroprojector and Acetatos Computer/projector/PowerPoint
Removed journalistic periodical Parts,
Audiovisuais magazines and ways.
Mediateca Library


- Communication
- Politics
- Mass media
- Society of Masses

Main Bibliography

Author McNair, Brian
Title An Introduction to Political Communication.
Edition Fifth Edition.
Place London/ NY
Editor Routledge.
Year 2011
Author CORREIA, João Carlos, BAPTISTA, Gil; ESPÍRITO SANTO, Paula (Orgs.)
Title Conceitos de Comunicação Política
Place Covilhã
Editor LabCom
Year 2010
Author RODRIGUES, Adriano Duarte
Title As Técnicas de Comunicação e Informação
Place Lisboa
Editor Editorial Presença
Year 2010

Complementary Bibliography

Author MCQUAIL, Denis
Title Teoria da Comunicação de Massas
Edition Edição/reimpre
Place Lisboa
Editor Fundação Calouste Gulbenkian
Year 2003
Author SERRA, J. Paulo
Title Manual da Teoria de Comunicação