Universidade / FCEE / FACULDADE DE CIÊNCIAS DA ECONOMIA E DA EMPRESA

Fashion Business Case Writing Workshop

Hybrid event Bloomsbury Fashion Business Cases is an innovative digital resource that helps teachers and students worldwide engage with contemporary global issues faced by the fashion industry including fashtech, digital marketing, international brand management, sustainable fashion and responsible fashion business. Bloomsbury Fashion Business Cases is the first collection of business case studies specifically developed for fashion education. Bringing dynamic, experiential learning to the classroom, cases are authored by a global team of fashion academics, each one designed to support the pedagogical needs of an international readership of students, from foundation to graduate level, building knowledge, skills, and confidence across fashion disciplines from design to retail.

Cases are curated by our expert team of international academics to focus on essential business skills and knowledge required by fashion industry professionals. Cases range from 1,000 to 7,000 words and aimed at either introductory, intermediate or advanced levels. Cases cover a range of fashion industry topics and functions including: branding, marketing, fashion media, advertising and promotion; buying and merchandising and consumer behaviour; product development and supply chain management; entrepreneurship; ethics and sustainability. The resource is tailored to provide the tools to steer students toward success as they transition to a career in fashion.

A quality case study is an effective learning tool that presents a business problem or issue relevant to industry in an unbiased manner. Students analyze the business problem or issue, articulate and evaluate multiple solutions, and provide a recommendation to the company as to how the problem or issue should be addressed. Each case centres on a specific issue or opportunity, so the case should provide background information giving context to the problem in order to facilitate discussion and debate across a range of business questions. As well as all the information relevant to the case, each case is supplemented with a set of teaching notes to support delivery and assessment of the case.

Delivered by the Editor-in-Chief and European Regional Editor, both distinguished fashion academics, this workshop will provide participants with insights, information, demonstration and resources necessary to incorporate fashion case studies into their own sustainable fashion teaching.

Through the experiences of educators who have studied and practiced the case method of teaching, this tailored workshop will provide participants with insights, information, demonstration and resources necessary to incorporate fashion case studies into their own practice.

Workshop Part 1 – 2nd MAY 2023

14:00 Introductions

14:10 – 14:20 Introduction to BFBC platform: What is a teaching case study?

14:20 – 14:30 Teaching with cases: Choosing the right case by topic, level and type.

14:30 – 14:40 Teaching with cases: Assessments, individual and group working with cases.

14:40 – 15:00 Mini case study experience: Introducing some of our most popular cases (including Patagonia and Stella McCartney).

15:00 – 15:15 Short break

15:15 – 15:25 Writing a case study: Introduction to the BFBC commissioning process and writing templates.

15:25 – 15:35 Writing a case study: Learning objectives and business questions.

15:35 – 15:50 Activity: Brainstorm on case identification

15:50 - 16:15 Set-up for private study on case writing (participants will be provided with writing templates and sample cases).

Q&A

Workshop Part 2 – 5TH MAY

09:00 – 09:10 Review of Part 1 – What makes a successful case

09:10 – 09:30 Working in pairs – share case ideas and topics

09:30 – 09:50 Individual work on feedback to your case – setting the LOs and BQs

09:50 – 10:10 Working in pairs – share case assessment ideas

10:10-10:25 Short break

10:25 – 1:45 Individual work on feedback to your case – writing the teaching notes

10:45 – 11:00 Sharing case ideas to the group

11:00 – 11:15 Q&A and Next steps: Getting published

Language used: English

Lecturer:

Professor Natascha Radclyffe-Thomas EdD FRSA is the Editor-in-Chief of Bloomsbury Fashion Business Cases and promotes sustainability literacy through these innovative resources. Natascha is an internationally recognised educator and thought leader and advocate for transformative responsible global education. With a background in luxury fashion Natascha introduced the innovative postgraduate module Sustainable Luxury at the British School of Fashion, GCU London where she is Professor in Marketing and Sustainable Business. Natascha promotes sustainability in higher education in her role as Vice Chair PRME UK & Ireland and is a member of UN PRME’s Expert Pedagogy Group. Natascha is the recipient of a prestigious National Teaching Fellowship and became a Fellow of the RSA in recognition of her work promoting sustainability in fashion education. Natascha won the 2020 Case Centre Award for Ethics and Social Responsibility, was Runner-Up in the 2022 Financial Times Responsible Business Educator Awards. Natascha was awarded an inaugural Global 50 Women in Sustainability Award 2022 by The SustainabilityX Magazine. Natascha is Associate Editor of the International Journal of Sustainable Fashion and Textiles and Natascha is an Advisory Board Member for The Council For International African Fashion Education (CIAFE). Natascha is Vice Chair of the UK Costume Society and a passionate knitter, stitcher and make-do-and-mender!

This activity is waived to Lecturers of the University Lusíada – all campi - and may be open to Lecturers from other public and private universities with the price of 20 euros to cover space and technical support.

A Certificate would be issued by Bloomsbury providing the full attendance will be met.

Candidato
Gonçalo Oliveira Silvestre Ladeiro

Título da Dissertação
“A eficácia dos Sistema de Triagem nos Serviços de Urgência.”

Júri
Prof.ª Doutora Isabel Cantista (Presidente)
Prof.ª Doutora Flora Moura (Arguente)
Prof.ª Doutora Elizabeth Real (Orientadora)

Data e local das Provas
15 de fevereiro de 2023, 14h00 – Sala 304

Candidata
Ana Margarida Figueiredo Torre

Título da Dissertação
“Modelo de avaliação de risco de crédito na Sonae MC.”

Júri
Prof.ª Doutora Isabel Cantista (Presidente)
Prof.ª Doutora Maria Leonor Ferreira da Silva (Arguente)
Prof. Doutor Carlos Martins (Orientador)

Data e local das Provas
10 de fevereiro de 2023, 16h00 – Sala 304