Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

PSICOLOGIA DO CONSUMO - 2023/2024

1º curricular year
Semestralidade: 2nd semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Jorge Pereira Campos
Assistant Professor: Prof. Doutor Jorge Pereira Campos

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Taking contact and adquisition of a group of subjects, theories and concepts that have done the history of the Social Psychology

Specific Aims/Objectives

- Facilitate the understanding of the utility of the Social Psychology for the understanding of the relations between people, groups and societies
- Know the importance of the questions raised by this discipline for the future exercise professional of the students

Skills to be acquired

-Dominate the basic vocabulary of the Social Psychology on purpose in terms of the subjects developed and of the theories presented
- Describe and represent with rigour knowledges purchased
- Reveal qualifications of analysis and reflection that allow the critic adquisition of the contents worked

Teaching Procedures

Further of the presentation of fundamental contents , create a context of dialogue criticise where the contributions of the students are valued. The students can assume an active paper in the construction of the knowledges and of the class

Programme

1. Introduction to the Social Psychology
2. Attitudes
3. Social influence
4. Social representations
5. Social identity
6. Causal attribution
7. Cognitive processes and stereotypes

Evaluation Type

The evaluation include two teamwork´s project with mandatory oral presentation. Part of the classification of this oral exam is assigned individually.
The evaluation will also include active participation in classes, namely when carrying out exercises / cases.

Teaching Resources

- Computer
- Projector
- Scientific journais

Sustainability Objectives

Keywords

- Attitutes
- Social influence
- Social representations
- Social identity
- Causal attribution
- Stereotypes

Main Bibliography

Complementary Bibliography