Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

ÉTICA - 2023/2024

1º curricular year
Semestralidade: 2nd semester
ECTS: 3

Teachers

Leading Teacher: Prof. Doutora Cristina Cunha
Assistant Professor: Prof. Doutora Cristina Cunha

Class type and School hours

Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

1.Conscientize for the dimensions and repercussions of human action;
2.The value of ethical dimension of human existence;
3. Understand the importance of ethical behavior in the field of human action in general and Marketing in particular;
4. To develop a critical and reflexive sense about social transformations and the role of ethics in society; To know the model of sustainable development and its influence on corporates social responability policies.

Specific Aims/Objectives

1. Understand the nature, rationale and dimension of ethical issues / issues

2. Articulate the theoretical contents in order to apply them in the resolution of practical problems and the specific ethical dilemmas

Skills to be acquired

1.To be able to base a code of ethics on nuclear ethical values;
2. Develop critical sense;
3. Understand the nature and dimension of ethical issues / issues. To understand sustainability and its relationship with ethical values.
4. Being able to give ethical responses in practice. How to develop a marketing plan based on sustainability. The reconciliation of social, environmental and economic goals.

Teaching Procedures

Open expository method.
Each topic will be open to discussion based on classical texts, or case studies.

Programme

1. Analysis of the concepts and general approach to Ethics
1.1. Analysis of concepts:
1.1.1. Ethic and moral;
1.1.2. Ethics and Law;
1.1.3. Consciousness and Ethics;
1.1.4. Relativism and Ethics.

1.2. General Approach to Ethics:
1.2.1. Descriptive Perspective;
1.2.2. Conceptual and Normative;
1.2.3. Prescriptive.

2. Theories on Ethics:
2.1. Normative Theories
2.2. Utilitarian Theories
2.3. Prescriptive Theories:
2.3.1. Common Morality;
2.3.2. Rights;
2.3.3. Ethics of Virtues;
2.3.4. Ethics of Caring;
2.3.5. Theory of Justice:
2.3.5.1. Distributive
2.3.5.2. Procedural
2.3.5.3.1nteraction

3. Codes of Ethics / Ethics
3.1. The Code of Ethics
3.2. The Role / Importance of Professional Codes

4. Agenda 21 and Sustainability
4.1 The articulation of social, environmental and economic values.
4.2 Sustainabillity and the Corporate Social Responsability of companies and organisations.

Evaluation Type

Analysis of three videos which arise ethical issues, that will lead to the production of three essays prepared by the students on an individual basis. (total weight of 70%)
Oral responses to questions made on an individual basis in three different moments, two of them should be positive (total weight of 30%).

Teaching Resources

Reading (previous) / discussion of articles; ethical dilemmas; documentaries.

Sustainability Objectives

Keywords

Human Values; Ethics; Deontology;
Work; Common good ; Sustainablity

Main Bibliography

Complementary Bibliography