Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing
PLANIFICAÇÃO ESTRATÉGICA DOS MEDIA - 2022/2023
3º curricular year
Semestralidade: 1st semester
ECTS: 6
Teachers
Leading Teacher: Prof. Doutor Pedro Rodrigues
Assistant Professor: Prof. Doutor Pedro Rodrigues
Class type and School hours
Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas
Teaching Language
Portuguese
Main Aims/Objectives
Specific Aims/Objectives
Skills to be acquired
Teaching Procedures
Programme
Evaluation Type
Teaching Resources
Sustainability Objectives
Keywords
Main Bibliography
Author | YOUNG, Antony |
---|---|
Title | Brand Media Strategy: Integrated Communications Pl |
Edition | 2nd ed. |
Place | New York |
Editor | Palgrave Macmillan |
Year | 2014 |
Author | KATZ, Helen |
Title | The Media Handbook: A Complete Guide to Advertisin |
Edition | 6th Edition |
Place | New York |
Editor | Taylor & Francis |
Year | 2017 |
Author | Ayestarán, Raquel; Rangel, Celia; Sebastián, Ana |
Title | Planificación Estratégica y gestión de la publicid |
Place | Madrid |
Editor | ESIC |
Year | 2018 |
Complementary Bibliography
Author | PICKTON, David; BRODERICK, Amanda |
---|---|
Title | Integrated Marketing Communications |
Edition | 2ª ed |
Place | England |
Editor | Pearson Prentice Hall |
Year | 2020 |
Author | LENDREVIE, Jacques; et al. |
Title | Publicitor comunicação 360º online offline |
Edition | 8ªed. |
Place | Lisboa |
Editor | Dom Quixote |
Year | 2020 |