Cursos / 2º Ciclo / Faculty of Economy and Business Management :: Management
ESTRATÉGIA EMPRESARIAL - 2022/2023
1º curricular year
Semestralidade: 1st semester
ECTS: 7.5
Teachers
Leading Teacher: Prof. Doutor Carlos Martins
Assistant Professor: Prof. Doutor Carlos Martins
Class type and School hours
Teórico-prática : 1 Horas
Orientação Tutorial : 1 Horas
Teaching Language
Portuguese
Main Aims/Objectives
Contextualize organizations in new competitive environments, giving particular emphasis to the process and content of key strategic decisions.
Specific Aims/Objectives
1. Characterize competitive environments
2. Identify the various models of the strategic process
3. Establish the main strategic decisions according to the competitive environment.
Skills to be acquired
1. Knowing how to characterize competitive environments
2. Know and develop strategic processes appropriate to competitive environments
3. Implement key strategic initiatives.
Teaching Procedures
1. Presentation of the main themes
2. Discussion of subjects / cases.
Programme
1. Evoluçao do estudo da estratégia
1.1. os principais drivers competitivos
1.2. teorias organizacionais relevantes para o estudo da estratégia
1.3. o ciclo de vida das empresas e as funções de gestão
1.4. a estratégia como forma de criar valor
2. O processo estrategico
2.1. as tipologias ambientais
2.2. os modelos competitivos (IO/RBV/Caos)
2.3. as lógicas estratégicas
2.3.1. Bingham e Eisenhardt
2.3.2. Bryant e Harrington
2.3.3. Reeves
3. O conteúdo estratégico
3.1. "Where to compete"
3.2. "What offer"
3.3. "How to compete" - modelos de vantagem competitiva
4. A execução da estratégia
4.1. os objectivos estratégicos (BSC)
4.2. a implementação operacional
4.3. a avaliação da performance.
Evaluation Type
The evaluation implies the presentation / discussion of 2 articles, or the analysis of a work on a topic to be indicated (40%), and the performance of a written test (60%).
Teaching Resources
Articles-
Sustainability Objectives
Keywords
Strategy. Competitive Environment. Strategy Execution.
Main Bibliography
Author | REEVES, Martin; HAANAES, Knut; SINHA, Janmejaya |
---|---|
Title | Your Strategy Needs a Strategy |
Place | Boston |
Editor | Harvard Busines Review Press |
Year | 2015 |
Author | MCGRATH, Rita G. |
Title | The End of Competitive Advantage |
Edition | 1ª edition |
Place | Boston |
Editor | Harvard Business Review Press |
Year | 2015 |
Author | HITT, Michael. A.; IRELAND, R. Duane; HOSKISSON, R |
Title | Strategic Management: Competitiveness and Globaliz |
Edition | 12 ed. |
Editor | Cengage Learning |
Year | 2017 |