Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Business Management

GESTÃO DA CADEIA DE ABASTECIMENTO - 2021/2022

2º curricular year
Semestralidade: 1st semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Paulo Cardoso

Class type and School hours

Teórico-prática : 2 Horas
Orientação Tutorial : 1 Horas

Teaching Language

Portuguese

Main Aims/Objectives

This curricular unit has the general objective of transmitting the essential concepts related to Supply Chain Management. The course seeks to provide a complementary view of the offline and online components, including strategic and operational points of view.

Specific Aims/Objectives

1. Promote knowledge about supply chain management in the context of the company considering its internal functioning and the surrounding environment;
2. Provide students with knowledge and techniques related to supply chain management in the current digital context, including electronic commerce and omnichannel.

Skills to be acquired

1.Understand, in general, the concepts, strategies and applications of supply chain management in the current digital age;
2. Understand, in a complementary way, the concept of supply chain management, critically analyzing the company´s performance and operational practices.

Teaching Procedures

Theoretical-practical classes will consist of exposing concepts related to Direct Marketing based on the bibliography of the course. These contents will be illustrated with practical cases encouraging students to discuss and debate. The tutorial orientation sessions will consist of the application of the contents taught in the theoretical-practical classes through the realization of practical exercises and the respective monitoring by the teacher.

Programme

1.Conceptualization of Supply Chain Management
1.1 Supply Chain Management Concept
1.2 Competitive environment and influence on GCA
1.3 Omnichannel concept
1.4 Distribution strategies
1.5 Commercial space management
2.New scenarios for Supply Chain Management
2.1 E-commerce
2.2 Online store planning and management
2.3 Logistics associated with electronic commerce
2.4 Integration between offline and online channels
2.5 User experience in the omnichanel context

Evaluation Type

The evaluation will be made on a continuous basis by performing a set of elements:
- Attendance and participation in class;
- 2 written tests
- 1 practical Work developed in group

Teaching Resources

Two teaching resources will be used:
- The presentations done and delivered by the teacher
- The bibliography recommended by the teacher.

Sustainability Objectives

Keywords

Supply chain management; omnichannel, electronic commerce; logistics.

Main Bibliography

Complementary Bibliography