Cursos / 1º Ciclo / Faculty of Economy and Business Management :: Marketing

Versao Portuguesa

GESTÃO COMERCIAL E DAS VENDAS - 2021/2022

3º curricular year
Semestralidade: 2nd semester
ECTS: 6

Teachers

Leading Teacher: Prof. Doutor Pedro Rodrigues
Assistant Professor: Prof. Doutor Pedro Rodrigues

Class type and School hours

Orientação Tutorial : 1 Horas
Teórico-prática : 2 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Specific Aims/Objectives

Skills to be acquired

Teaching Procedures

Programme

Evaluation Type

Teaching Resources

Sustainability Objectives

Keywords

Main Bibliography

Author Bertuzzi, Trish
Title The sales development playbook
Edition 1st Edition
Place Hudson
Editor Moore-Lake
Year 2016
Author Weinberg, Mike
Title Sales Management. Simplified.: The Straight Truth
Edition 1st Edition
Place New York
Editor AMACOM
Year 2015
Author Schwab, Luis Raimundo
Title Gestão de Vendas
Edition 1ª edição
Editor Actual Editora
Year 2021

Complementary Bibliography

Author Magaldi, Sandro
Title Vendas 3.0
Edition 1ª Edição
Place Rio de Janeiro
Editor Elsevier
Year 2009
Author Gitomer, Jeffrey
Title O Livro Vermelho das Vendas
Edition 1ª Ed.
Place
Editor 11x17
Year 2019