Cursos / 2º Ciclo / Faculty of Economy and Business Management :: Management

Versao Portuguesa

MARKETING - 2022/2023

1º curricular year
Semestralidade: 1st semester
ECTS: 7.5

Teachers

Leading Teacher: Prof. Doutor Pedro Rodrigues
Assistant Professor: Prof. Doutor Pedro Rodrigues

Class type and School hours

Teórico-prática : 1 Horas
Orientação Tutorial : 1 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Specific Aims/Objectives

Skills to be acquired

Teaching Procedures

Programme

Evaluation Type

Teaching Resources

Sustainability Objectives

Keywords

Main Bibliography

Author Kotler, P.; Kartajaya, H.; Setiawan, I.
Title Marketing 5.0
Place Lisboa
Editor Actual Editora
Year 2021
Author Kotler, P.; Keller, K.
Title Marketing Management
Edition 15th Ed.
Editor Pearson Education Limited
Year 2021
Author MELO BRITO, CARLOS; LENCASTRE, PAULO
Title OS NOVOS HORIZONTES DO MARKETING
Edition 1.ª ed.
Place Lisboa
Editor Dom Quixote
Year 2014

Complementary Bibliography

Author PARSONS, Elizabeth
Title Contemporary Issues in Marketing and Consumer Beha
Edition 1.ª ed.
Place Oxford, UK
Editor Butterworth - Heinemann
Year 2009
Author Lendrevie, J., Lévy, J., Dionísio, P. e Rodrigues
Title Mercator em Lingua Oficial Portuguesa
Edition 16 Ed.
Place Alfragide
Editor D. Quixote
Year 2015