Cursos / 2º Ciclo / Faculty of Economy and Business Management :: Management
MARKETING - 2022/2023
1º curricular year
Semestralidade: 1st semester
ECTS: 7.5
Teachers
Leading Teacher: Prof. Doutor Pedro Rodrigues
Assistant Professor: Prof. Doutor Pedro Rodrigues
Class type and School hours
Teórico-prática : 1 Horas
Orientação Tutorial : 1 Horas
Teaching Language
Portuguese
Main Aims/Objectives
Specific Aims/Objectives
Skills to be acquired
Teaching Procedures
Programme
Evaluation Type
Teaching Resources
Sustainability Objectives
Keywords
Main Bibliography
Author | Kotler, P.; Kartajaya, H.; Setiawan, I. |
---|---|
Title | Marketing 5.0 |
Place | Lisboa |
Editor | Actual Editora |
Year | 2021 |
Author | Kotler, P.; Keller, K. |
Title | Marketing Management |
Edition | 15th Ed. |
Editor | Pearson Education Limited |
Year | 2021 |
Author | MELO BRITO, CARLOS; LENCASTRE, PAULO |
Title | OS NOVOS HORIZONTES DO MARKETING |
Edition | 1.ª ed. |
Place | Lisboa |
Editor | Dom Quixote |
Year | 2014 |
Complementary Bibliography
Author | PARSONS, Elizabeth |
---|---|
Title | Contemporary Issues in Marketing and Consumer Beha |
Edition | 1.ª ed. |
Place | Oxford, UK |
Editor | Butterworth - Heinemann |
Year | 2009 |
Author | Lendrevie, J., Lévy, J., Dionísio, P. e Rodrigues |
Title | Mercator em Lingua Oficial Portuguesa |
Edition | 16 Ed. |
Place | Alfragide |
Editor | D. Quixote |
Year | 2015 |