Cursos / 2º Ciclo / Faculty of Economy and Business Management :: Management

GESTÃO DE NEGÓCIOS INTERNACIONAIS - 2022/2023

1º curricular year
Semestralidade: 1st semester
ECTS: 7.5

Teachers

Leading Teacher: Prof. Doutor Paulo Ramos
Assistant Professor: Prof. Doutor Paulo Ramos

Class type and School hours

Teórico-prática : 1 Horas
Orientação Tutorial : 1 Horas

Teaching Language

Portuguese

Main Aims/Objectives

This course aims to develop the different themes, approaches, analysis and strategies in the international management context.

Specific Aims/Objectives

To understand the different Management and Marketing approaches in foreign markets and their application to specific situations and sectors. to understand the main decisions about the internationalization of companies. develop the skills to assess international markets. to develop the ability to negotiate and relationship in international environments. to develop the analysis of business cases of internationalization. to develop and plan the internationalization processes.

Skills to be acquired

To develop skills for the practical application of concepts: conceptualize the theory of International and Global Marketing by applying them to practical situations. Understand and know how to choose the strategies to enter international markets. To develop the capacity to diagnose and assess international markets.

Teaching Procedures

The classes will consist of the exposition of concepts based on the bibliography of the curricular unit. These contents will be illustrated with different examples encouraging discussion and debate by the students.
The tutorial sessions will consist of the application of practical cases and through the realization of practical applications and the respective monitoring by the teacher in group work.

Programme

1. Razões para a internacionalização
2. A Globalização
3. A Orientação da Gestão
4. Estratégias de internacionalização
5. Avaliação dos mercados externos
6. Formas de entrada nos mercados externos
7. Produtos e de marcas internacional;
8. Definição do preço em ambiente internacional. Incoterms
9. Canais de distribuição internacionais

Evaluation Type

In this curricular unit, particular emphasis is given to the practical component of the classes, without
devalue the theoretical component, indispensable for the application of management techniques
and the elaboration and implementation of an International Business Plan.
The methodology to be followed will also be based on the study and discussion of cases, group work and
in using the Moodle platform.

Teaching Resources

- Apresentações do docente em PPT
- Casos práticos;
- Bibliografia recomendada;
- Quadro, Projector Multimédia e Portátil;
- Moodle.

Sustainability Objectives

Keywords

International Management, Internationalization, Globalization

Main Bibliography