Cursos / 2º Ciclo / Faculty of Economy and Business Management :: Management

ESTRATÉGIA EMPRESARIAL - 2023/2024

1º curricular year
Semestralidade: 1st semester
ECTS: 7.5

Teachers

Leading Teacher: Prof. Doutor Carlos Martins
Assistant Professor: Prof. Doutor Carlos Martins

Class type and School hours

Teórico-prática : 1 Horas
Orientação Tutorial : 1 Horas

Teaching Language

Portuguese

Main Aims/Objectives

Contextualize organizations in new competitive environments, giving particular emphasis to the process and content of key strategic decisions.

Specific Aims/Objectives

1. Characterize competitive environments
2. Identify the various models of the strategic process
3. Establish the main strategic decisions according to the competitive environment.

Skills to be acquired

1. Knowing how to characterize competitive environments
2. Know and develop strategic processes appropriate to competitive environments
3. Implement key strategic initiatives.

Teaching Procedures

1. Presentation of the main themes
2. Discussion of subjects / cases.

Programme

1. Evolution of the study of strategy
1.1. the main competitive drivers
1.2. the planning typologies
1.3. strategy as a way to create value
1.3.1. the corporate strategy
1.3.2. the competitive strategy

2. The strategic process - Theoretical foundations.
2.1. the environmental typologies
2.2. competitive advantage models (IO/RBV/Chaos)
2.2.1. Model S-C-P (Porter..)
2.2.2. R.B. View (Barney...)
2.2.3. T. Dynamic Capabilities (Teece...)
2.3. the models of strategic logics
2.3.1. Bingham and Eisenhardt
2.3.2. Bryant and Harrington
2.3.3. Reeves et al.
2.4. The information sources

3. The strategic content - From theory to practice
3.1. The strategic scenarios
3.1.1. strategic drivers
3.2. The fundamentals of competitive strategy
3.2.1. "Where to compete"
3.2.2. "What offer"
3.2.3. "How to compete"

4. Strategy execution - BSC methodology
Office of Strategy Management (OSM)
4.1. the strategic objectives
4.2. the operational implementation
4.2.1. change management
4.2.2. typologies of: leadership/innovation/SI / culture
4.3. performance evaluation.

5. Business Plan.

Evaluation Type

The evaluation implies the presentation / discussion of 2 articles, or the analysis of a work on a topic to be indicated (40%), and the performance of a written test (60%).

Teaching Resources

Articles-

Sustainability Objectives

Keywords

Strategy. Competitive Environment. Strategy Execution.

Main Bibliography

Complementary Bibliography